Tensilica Platform Marketing

Cadence Open · verified Sep 21, 2026

San Jose Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Cadence. San Jose · full-time · $203,000–$377,000 base.

SalaryStated by Cadence

$203,000 – $377,000

Base salary for this role, in USD per year, as published in the posting.

This role, from CadenceOur estimate for the market: $77,500–$195,000Median $87,500

Above the market median of $87,500 for mid-level general marketing roles in San Jose.

Worked out from 5 postings that stated pay, median $87,500. Last updated Sep 21, 2026.

RoleGeneral Marketing

SeniorityMid-level

LocationSan Jose

EmploymentFull-time

Base pay$203,000–$377,000

PostedMay 12, 2026 · 4mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape the Tensilica IP roadmap, positioning, and go-to-market plans around customer needs and market openings
Build complete product packages with collateral, software libraries, RTOS support, demo platforms, competitive analysis, and field assets
Lead customer engagements by creating differentiated positioning, win strategies, and value propositions for priority segments
Find new opportunities in automotive, IoT, and mobile, then turn them into requirements for extensible processors
Keep engineering, sales, and field applications teams aligned on product direction, innovations, and industry changes

What you bring

A bachelor’s degree in electrical engineering, computer science, or a related discipline is required; a master’s is preferred
At least fifteen years across engineering, applications engineering, product management, or product marketing
Deep knowledge of one major embedded processor architecture, such as ARM, Xtensa, or RISC-V
Working expertise in embedded processors, SoC design, processor IP, or embedded software tools, plus DSP, machine learning, and AI workloads
You can explain complex technical subjects as clear customer and business value while influencing engineering, sales, and marketing

Who this fits

You’ll suit a senior technical product marketer who understands embedded processor architectures and can shape product decisions with customers, engineering, sales, and marketing. The role is based in San Jose and includes occasional domestic and international travel for customer meetings and industry events. A California salary range of $203,000 to $377,000 is stated, with possible incentive compensation and benefits.

From the employer

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Tensilica Platform Product Marketing – Tensilica IP

As Cadence evolves its Tensilica Processor IP family to address growing demand for AI at the edge, we are seeking a strategic product marketing leader to help shape the next generation of the Tensilica IP portfolio. The Product Marketing Manager will play a strategic role in shaping the roadmap, positioning, and market success of Cadence’s current and next-generation Tensilica extensible processor IP. This role sits at the center of product strategy, customer insight, and go-to-market execution, translating market requirements and technology trends into differentiated product direction and stronger business outcomes.

The ideal candidate brings a strong understanding of embedded processors and target markets such as automotive, IoT, and mobile, along with the ability to partner effectively with customers, sales, and engineering teams. Success in this role will require identifying emerging opportunities, influencing future product investments, strengthening competitive positioning, and helping drive customer adoption of Tensilica technology in high-growth applications including DSP, AI, and embedded software workloads.

Key Responsibilities:

Define and drive product success by aligning customer needs, market opportunities, and go-to-market execution, while ensuring the delivery of complete product solutions including collateral, software libraries, RTOS support, demo platforms, competitive analysis, and field enablement assets.
Lead strategic customer engagements across Cadence by developing differentiated positioning, how-to-win strategies, and value propositions that support growth in priority accounts and segments.
Identify emerging market opportunities and define future product requirements for Tensilica’s extensible processor technology, with a focus on strategic growth areas such as automotive, IoT, and mobile.
Influence product priorities and enhancement decisions by partnering closely with marketing, engineering, and sales to align investments with customer needs, market trends, and business goals.
Serve as a strategic communicator and advocate for the business by authoring and coordinating regular updates to field applications engineering and sales teams on product direction, technology innovation, and industry developments.

Qualifications:

Bachelor’s degree in Electrical Engineering, Computer Science, or a related field required; Master’s degree preferred.
15+ years of relevant experience in engineering, applications engineering, product management, or product marketing, with expertise in one or more of the following areas: embedded processor architectures, SoC design, processor IP, or embedded software tools including C/C++ compilers, debuggers, and RTOS environments.
Deep experience with at least one major embedded processor architecture, such as ARM, Xtensa, or RISC-V, is required.
Knowledge of Digital Signal Processors, machine learning, and AI workloads is required.
Familiarity with C/C++ programming is highly desirable.
Proven success working across cross-functional teams and influencing stakeholders in engineering, sales, and marketing.
Strong strategic thinking, personal initiative, and the ability to operate independently in a fast-paced, results-oriented environment.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear business and customer value.
Ability to meet any role-specific work authorization or compliance requirements, if applicable.

Travel:

Occasional domestic and international travel will be required to meet with customers and support industry events.

The annual salary range for California is $203,000 to $377,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.