Senior Loan Growth Manager

Bybit Open · verified Aug 17, 2026

Abu Dhabi Full-time Senior Growth Marketing

Senior Growth Marketing role at Bybit. Abu Dhabi · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set quarterly loan campaign plans, budgets, terms, and regional execution
Coordinate Product, Design, and CRM to launch campaigns and verify logic before release
Lead collateral approvals with Risk and manage parameter changes through rollout and monitoring
Use performance data and competitor research to improve pricing, promotions, and loan settings
Publish dashboards, maintain audit records, and handle incidents or rollbacks when needed

What you bring

Five to eight years in crypto, fintech, exchange operations, or lending
Experience delivering cross-team launches with disciplined user acceptance testing
Strong Excel or Sheets skills, working SQL in BigQuery or MySQL, and dashboard experience with Looker, Metabase, or Tableau
Working knowledge of LTV, haircuts, liquidation, collateral valuation, and regional restrictions
Clear written communication, fluent English and Mandarin, and the ability to influence Risk, Treasury, Product, Compliance, and Legal

Who this fits

This role suits a player-coach who can lead a small team while owning loan campaigns, collateral programs, pricing, and operational reliability. You’ll work in a full-time role based in Abu Dhabi. Fluent English and Mandarin are required, along with collaboration across Risk, Treasury, Product, Compliance, and Legal.

From the employer

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Summary

You are the player-coach who scales loan operations end-to-end. You’ll own the campaigns engine (Crypto Loan / UAT Loan / INS Loan), run the collateral listing/delisting program with Risk, and turn competitive intel into parameter and pricing changes. You ship reliably, read the data, and lead a small team.

Key Responsibilities

Growth & Marketing Operations

Set quarterly campaign strategy and calendar; define mechanics, budgets, T&Cs; localize with regional teams.
Orchestrate execution across Product, Design, CRM (landing pages, push/email, banners).
Own UAT for campaign logic (rates, LTV tiers, rewards, attribution).
Measure and optimize: eFTD, active borrowers, AUM, ARPU, CAC/ROI; publish weekly dashboards and post-mortems.

Collateral Listing/Delisting Program (Margin Loans)

Chair the cross-functional workflow from intake → approval → rollout.
With Risk/Treasury/Compliance/Legal, propose and calibrate parameters: initial/maintenance LTV, haircuts, borrow caps, interest, regions.
Manage change management: staging verification, production checks, announcements, API/Docs updates.
Monitor after go-live (alerts, circuit breakers, user tickets); lead incident response and rollback when needed.

Pricing, Risk & Liquidity Partnership

Build data-backed proposals for pricing, LTV automation, and liquidation thresholds; align with credit risk.
Coordinate Treasury/capital-markets to optimize internal liquidity and cost of funds for promotions and new collaterals.
Maintain audit-ready records of approvals and parameter history.

Competitive Intelligence → Action

Maintain a living “rate & rules” tracker for Binance/OKX/Bitget and top regional players (rates, LTVs, VIP tiers, promos, liquidation logic, supported assets).
Produce monthly “so what” briefs; drive concrete changes (e.g., parameter updates, promo angles, new asset candidates).

Success Metrics

Growth: lift in eFTD, active borrowers, Loan AUM; campaign ROI vs. budget.
Reliability: 0 critical defects in parameter changes; % on-time launches.
Risk & Liquidity: parameter changes within approved bands; no uncontrolled exposure; utilization of borrow caps.
Intel to Action: adoption rate of monthly recommendations; time from insight → shipped change.
Ops Hygiene: SOP freshness, audit completeness, CS ticket reduction.

What You’ll Bring

Must-have

5–8 years in crypto/fintech/exchange operations or lending.
Proven record shipping multi-team launches (campaigns or listings) with rigorous UAT.
Strong data skills: Excel/Sheets; working SQL (BigQuery/MySQL) for self-serve analysis; dashboard familiarity (Looker/Metabase/Tableau).
Solid grasp of lending mechanics: LTV/haircuts, liquidation, collateral valuation, regional restrictions.
Cross-functional influence with Risk, Treasury, Product, Compliance, Legal.
Clear written comms; fluent English and Mandarin.

Nice-to-have

Hands-on experience with collateral onboarding/offboarding and pricing playbooks.
CRM/A/B testing (Braze/Iterable); Python for ad-hoc analysis.
Familiarity with KYC/AML frameworks and public announcements/API docs processes.

Tools

Jira/Confluence, BigQuery/MySQL, Looker/Metabase/Tableau, Sheets/Excel, Braze/Iterable, internal admin tools, Lark/Slack.

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.