Growth Operations Lead, Earn & Wealth

Bybit Open · verified Aug 17, 2026

Abu Dhabi Full-time Senior Growth Marketing

Senior Growth Marketing role at Bybit. Abu Dhabi · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build acquisition, conversion, and retention plans across Savings, Staking, Dual Investment, and Launchpool
Map the journey from onboarding through first and repeat investments to higher-value users
Group users by assets, risk tolerance, behavior, and engagement, then tailor CRM journeys
Use dashboards, SQL, experiments, and reporting to improve journeys and guide decisions
Coordinate with Product, Finance, BD, Content, KOL, and Paid Media on monetization and launches

What you bring

Bring at least three years of operations experience in internet, fintech, or crypto, ideally with wealth or investment products
Understand financial offerings such as crypto savings, staking, structured products, and DeFi yield
Use SQL, Excel, and BI tools directly to analyze performance and business metrics
Turn business problems into scalable systems and execute effectively in a fast-paced environment
Bring experience with user cohorts and lifecycle programs, plus strong written and spoken English and Chinese

Who this fits

This role suits a data-led growth operator who builds repeatable systems, understands investor segments, and makes decisions from evidence. You’ll work across Bybit’s Earn & Wealth products in a fast-moving, volatile crypto market. The position is full-time and based in Abu Dhabi, United Arab Emirates, with English and Chinese communication required.

From the employer

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview

We are looking for a highly driven and data-oriented Growth Operations Lead to join Bybit’s Earn & Wealth business.

This role will act as a core driver of business growth, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool. You will combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance.

Key Responsibilities

1. Growth Strategy & Execution

Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)
Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives

2. User Segmentation & Lifecycle Management

Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
Design targeted strategies and journeys for different user cohorts
Drive precision marketing through CRM, push notifications, email, and other engagement channels

3. Data Analytics & Optimization

Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
Leverage A/B testing and data insights to continuously optimize user journeys and product experience
Generate structured insights and performance reports to support product and business decision-making

4. Cross-functional Collaboration

Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle

Requirements

Must-have

3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred
Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)
Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
Systems thinking: ability to translate business challenges into scalable, structured solutions
Strong execution capability with a results-driven mindset in fast-paced environments
Proven experience in user segmentation and lifecycle management
Excellent written and verbal communication skills in both English and Chinese

Nice to have

Experience from leading CEX platforms such as Binance, OKX, or Coinbase
Familiarity with DeFi ecosystems and on-chain yield products
Proven track record of executing growth campaigns with measurable KPI impact
CFA / CPA or a degree in finance or related fields

What We’re Looking For

Growth-driven mindset – constantly seeking opportunities to unlock new growth
Systems thinker – builds frameworks, not just solves isolated problems
Data-first decision maker – relies on data, not intuition
User-centric – deeply understands different investor profiles and their needs
Resilient & adaptable – thrives in a fast-moving and volatile market environment

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.