Marketing Operations Lead

Bybit Open · verified Aug 17, 2026

Abu Dhabi Full-time Senior Marketing Operations

Senior Marketing Operations role at Bybit. Abu Dhabi · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Grow the in-app community by lifting active users, participation, and engagement
Shape content distribution and recommendation requirements to improve discovery
Build and refine funnels for UGC activity, community interaction, and trading conversion
Use analytics and experiments to improve retention, engagement, and product results
Coordinate community programs with Growth, Marketing, Data, and Engineering

What you bring

At least four years in product operations, growth, or community product work for an internet or crypto platform
Knowledge of content distribution, recommendation tools, and user engagement methods
Practical experience analyzing data and running A/B tests
Clear communication and effective collaboration across teams

Who this fits

You’ll suit a senior marketing operations role focused on an in-app crypto community, combining product operations, growth, content, analytics, and trading conversion. The role is based in Abu Dhabi and involves close work with Growth, Marketing, Data, and Engineering teams. Fluent English is required, while Chinese is helpful.

From the employer

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Role Overview Own the product operations and content ecosystem of the in-app community. This role drives engagement, retention, and trading conversion through content distribution strategy, recommendation system optimization, and user growth initiatives. Responsibilities

Own the growth of the in-app community by increasing active users, content participation and engagement.
Develop content distribution strategies and define recommendation algorithm requirements to improve content discovery and engagement.
Design and optimize user funnels to increase UGC participation, community interaction, and trading conversion
Use analytics and A/B testing to continuously improve retention, engagement, and product performance.
Partner with Growth, Marketing, Data, and Engineering teams to align community initiatives with broader platform goals.

Requirements

4+ years of experience in product operations, growth, or community product roles in internet or crypto platforms
Strong understanding of content distribution, recommendation systems, and user engagement strategies
Experience with platforms such as Binance Square or Bitget Plaza is a plus
Hands-on experience with data analysis and A/B testing
Strong communication and cross-team collaboration skills
Fluent English; Chinese is a plus

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.