Senior Manager, Creative Strategy

Business Insider Open · verified Aug 17, 2026

New York Full-time Senior Creative

Senior Creative role at Business Insider. New York · full-time · $100,000–$115,000 base.

SalaryStated by Business Insider

$100,000 – $115,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Business InsiderOur estimate for the market: $95,000–$122,500

In line with the market median of $110,000 for senior creative roles in New York.

Worked out from 17 postings that stated pay, median $110,000. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead brainstorms with Sales, agencies, and clients to shape strategies around advertiser objectives
Build proposals and presentations that connect storytelling, data, and audience insights
Coordinate integrated campaigns with Planning, Insights, Strategy, Product, Video, and Ad Innovation
Use audience research and campaign results to recommend cross-platform content opportunities
Support selling with campaign concepts, case studies, and materials while sharing strong work internally

What you bring

At least five years in marketing, advertising, or brand strategy, preferably in publishing or a high-growth media setting
Strong storytelling, writing, and presentation skills, including the ability to turn data and insights into clear narratives
A balance of creative thinking and business judgment across brand goals, audience behavior, and results
Experience with visual storytelling tools such as slide design, mockups, and data visualization
A proactive, organized, collaborative approach to handling projects and stakeholders

Who this fits

You’ll suit this role if you can pair creative thinking with strategic discipline, explain complex ideas clearly, and work confidently with clients and senior stakeholders. The position is based at Business Insider’s New York City headquarters and requires at least two days in the office each week. You’ll work across Sales, agencies, clients, Planning, Insights, Strategy, Product, Video, and Ad Innovation.

From the employer

Business Insider is seeking a Senior Manager, Creative Strategy to join a fast-paced, collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience.

Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day.

The Role & Team:

You’ll lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The ideal candidate is a creative thinker with strategic rigor, an understanding of how ad products and storytelling formats come to life, and a knack for translating complexity into clarity.

The Senior Manager reports to the VP, Creative Strategy & Studios and sits within the Global Marketing and Studios department. This position is based in our New York City HQ, with an in-office presence of at least two days per week.

Key Responsibilities:

Partner with Sales, agencies, and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals.
Create persuasive proposals and presentations that bring together storytelling, data, and insights to deliver results.
Work with Planning, Insights, and Strategy teams to build integrated campaigns that balance creativity and performance.
Use audience insights, category trends, and campaign learnings to recommend proactive, cross-platform content and partnership opportunities.
Collaborate with Product, Video, and Ad Innovation teams to help translate new formats and features into sellable creative ideas.
Support Sales in presenting campaign concepts and strategies, communicating ideas confidently to senior stakeholders.
Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations.
Maintain sales enablement materials, case studies, and editorial packages that help drive proactive selling and business growth.
Internally merchandise standout work and case studies to showcase success, share learnings, and inspire best practices across teams.

The Ideal Candidate:

5+ years of experience in marketing, advertising, or brand strategy — ideally within a publisher or high-growth media environment.
Exceptional storytelling ability — translating data, insights, and ideas into compelling narratives that resonate with both clients and audiences.
Strong writing and presentation skills, with a track record of producing high-quality creative materials.
A strategic and creative mindset, equally comfortable discussing brand goals, audience behavior, and business results.
Understanding of how ad products and creative storytelling intersect, with curiosity about emerging formats and innovation.
Proficiency in visual storytelling tools (slide design, mockups, data visualization).
A collaborative, proactive approach — able to manage multiple projects and stakeholders in a fast-moving environment.
High attention to detail, organization, and a solutions-oriented mindset.

Salary & Benefits:

Base salary: $100,000 - $115,000 (dependent on skills, experience, and competencies)
Additional bonus
Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.

Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.

Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.