Area Sales Manager II - B2B
At a glance
Mid-level Sales Leadership role at Bunge. Trichy.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Grow Specialty Fats and Masterline volume while expanding buying outlets across your assigned territory
- Work with distributors and customers to increase secondary sales and strengthen market coverage
- Lead distributor and field-force automation, including DMS installation and SFA adoption
- Train DSMs, monitor field-force productivity, and maintain commercial control over AR and NDCs
- Forecast sales accurately and use buying patterns to improve low-selling products, beats, towns, and SKUs
What you bring
- At least six years in FMCG, including recent experience in food or commodity institutional sales
- Around seven years of total experience handling institutional sales and key accounts
- A graduation-level qualification or higher, plus strong computer and analytical skills
- Rural-area knowledge, trade expertise, and the ability to handle sales teams effectively
Who this fits
You’ll suit a territory-focused sales manager who can work closely with distributors, institutions, suppliers, and channel partners. The role requires travel across assigned area markets and coordination with internal sales, manufacturing, HR, finance, and R&D teams. It is based in Trichy, Tamil Nadu, and emphasizes field execution, DSM training, automation, outlet growth, and distributor performance.
From the employer
Business Title: Area Sales Manager-II B2B
Global Job Title: Manager
Reports to: Regional Sales Manager
Global Function: Commercial Global Department: Sales
Role Purpose Statement :
To manage the Masterline Business in said location under the Foods Division of Bunge. This is a new market and will be Key growth areas for the Regional business. They needs a close monitoring and Distribution expansion and better focus on infrastructure building. The purpose of this role is to work closely with the distributors and customers to drive the sales in their particular Territory.
Main Accountabilities :
• To achieve the Bunge Specialty Fats & Masterline volumes in tones
• Increasing Buying outlets as per target
• Implementation of Automation at Distributor Level
• Automation at Field Force Level
• Commercial Control, AR and NDCs
• Manage DSM and Field Force Efficiency as per prescribed norms.
Impact/Dimensions :
1. Major sale of High profit categories will come from this area only, Hence consumer focus and market service need to be of highest quality, along with market activation.
2. Servicing big business partners/Distributors.
Special requirements, external and internal contacts, travel, working conditions, etc
• Travel across specified/ designated area markets as described and assigned by the RSM/ National Sales Manager.
• External contacts: Distributors, Institutions, Suppliers and other channel partners
• Internal contacts : AVP – Institutional Sales, National Sales Manager, Masterline sales team, All manufacturing plants of Bunge, Indirect salesman, Human Resources Team, Finance Team, R & D Team
Key Performance Indicators :
1. Volume
2. Buying Outlets
3. No of Working DSMs
4. DSM/FF Efficiency
Major Opportunities and Decisions :
• Automation at Field Force level will be the key responsibility.
• Training of DSMs and making them work on SFA will be key factor in execution.
• Automation of Business Partners, DMS installation and execution through 100% fulfilment.
• Increasing the Buying outlets month upon month and analyzing the buying pattern, develop strategy for low selling products/SKUs/Beats/Towns.
• Build personal relations with Self service Stores ,which contribute significantly.
• Driving secondary sales.
• Sales Forecasting with 90-95% accuracy
Management/Leadership :
1. Geographical knowledge of rural areas
2. Expertise of Trade.
3. Strong team handling skills.
Key Relationships, Stakeholders & Interfaces:
1. External are distributors; internal are their managers
2. External contacts: Distributors, Institutions, Suppliers and other channel partners
3. Internal contacts : AVP – Institutional Sales, National Sales Manager, Masterline sales team, All manufacturing plants of Bunge, Indirect salesman, Human Resources Team, Finance Team, R & D Team
Knowledge and Technical Competencies :
1. Strong Execution
2. Good Computer knowledge
3. Strong Analytical skills
Education/Experience :
1. Graduation and Above
2. Experience of minimum 6-8 Years in FMCG.
3. Current 3 - 4 years preferably in food related or commodity related institutional sales function
4. Total experience should be around 7 yrs
5. Handling of institutional sales & key accounts
At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~34,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they’re grown to where they’re needed—in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.
Every day our people exemplify these values, which represent Bunge at its core:
• We Are One Team – Collaborative, Respectful, Inclusive
• We Lead The Way – Agile, Empowered, Innovative
• We Do What’s Right – Safety, Sustainability, With Integrity
If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day – people who are #ProudtoBeBunge
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