Content & PR Marketing Lead (f / m / d)
Senior General Marketing role at bunch. Berlin · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own PR, content, and partnership strategy alongside marketing, commercial, and founding leaders
- Use ABM-led content and timely PR launches to build authority in private markets and institutional investing
- Create localized content for DE, UK, and LUX markets aimed at investors, fund managers, and operators
- Measure engagement and conversion across channels, then refine campaigns using performance insights
- Protect brand consistency while supporting product marketing, customer advocacy, and service positioning
What you bring
- Six to ten years in B2B marketing, financial journalism, or editorial work with exposure to private markets
- Established relationships with finance and investment media, including a working PR network
- End-to-end campaign experience spanning brand, public relations, digital, content, and field marketing
- Native-level English writing, with German or French preferred and Spanish helpful
- Working knowledge of ABM, demand generation, named marketing tools, and practical AI use in marketing
Who this fits
You’ll suit a senior marketer who can move between strategic planning, hands-on content work, PR, partnerships, and performance analysis. You’ll work in a remote-flexible hybrid setup based in Berlin, with three office days each week and up to four remote calendar weeks annually. The role offers ownership of PR, content, and partnerships, with scope to build a team over time.
From the employer
bunch is building the backbone of private markets. We are enabling next-gen fund operations with one integrated system that combines secure data infrastructure, AI-powered workflows and expert fund services. If you value ownership, growth through real responsibility, and working with a thoughtful, ambitious team, this role might be for you.
We’re looking for a content writer with PR experience who can craft enterprise-level content that cuts through the noise, earns trust, and drives media pickup — particularly in fintech and private markets. Your work builds credibility and positions brands as thought leaders, whether through in-depth articles, press releases, or strategic PR campaigns. You know how to translate complex ideas into compelling narratives that resonate with institutional investors, fund managers, and industry stakeholders. If you’ve written for enterprise audiences in fintech or private markets — or you’re eager to immerse yourself in the space — you’ll thrive in this role.
Your role
Scale the content engine with full ownership over PR, content, and partnership strategy, working directly with the Head of Marketing, VP Commercial, and Co-Founders — with the opportunity to grow your own team over time.
Drive thought leadership in private markets and institutional investing through high-impact content pieces and punctual PR launches following an account-based marketing (ABM) strategy.
Define and grow our partnership strategy with key players in the VC/PE ecosystem.
Build, mentor, and collaborate with a growing marketing team and work hand-in-hand with the commercial engine — consisting of a Growth Marketing Manager, Marketing Associate, network of freelancers and 10+ Account Executives.
Analyse content performance across channels, producing content analytics with clear benchmarks for engagement and conversion, and using insights to refine strategy. Monitor campaign performance, derive insights, and iterate based on data.
Craft high-quality, localised content for DE, UK, and LUX markets that resonates with investors, fund managers, and operators.
Collaborate with Product, Engineering, Customer Success and Operations to support the product marketing roadmap, customer advocacy programs and service positioning.
Own and ensure brand consistency and storytelling excellence across all brand touchpoints.
About you
6–10 years’ experience in B2B marketing, financial journalism, or editorial — with meaningful exposure to private markets, VC, PE, or institutional investing.
Proven PR network and journalistic connections in finance and investment media.
Fluent and/or open to adapting ABM and demand generation strategies; you think in stories and funnels
Track record of successfully executing content campaigns end-to-end across brand, PR, digital, content, and field.
Experience building partnership programs and thriving in a scaling company — able to move seamlessly between strategic planning and hands-on execution.
Comfortable speaking the language of capital; consulting or finance background a strong plus.
Native-level English writing skills; German or French are a big plus, with Spanish as an additional advantage.
Proficient with G-Suite and experienced in tools such as Claude, GPT, HubSpot, Notion, Asana, Canva, Figma, Adobe Suite, and/or Webflow.
High ownership mentality — proactive in learning new skills and tackling challenges head-on.
Strong point of view on AI in marketing — and a track record of actually using it.
Passionate about private markets and European themes: sovereignty, the rise of European venture, the infrastructure gap.
Workplace & Benefits
Competitive compensation package
Customizable benefits package (wellbeing, sport, mobility, food, and more)
28 days of vacation, plus 2 company days and local public holidays
Remote-flexible hybrid (3 days/week in office)
Up to 4 remote calendar weeks a year
A great tech and work setup
Work with a diverse team of 120+ bunchies from 40+ countries, with leaders who are best-in-class in their domains
Curious to learn more?
Get a feel for who we are, how we work, and what we’re building:
About bunch – Our mission, product, and journey so far
Case Studies – About those who already build on bunch
Gathering insights – Our latest bunch of blog posts
Glossary – Explore commonly used private market terms
About bunch
bunch is building the operating infrastructure for the next generation of private markets. We combine AI-powered automation with deep regulatory expertise to replace fragmented spreadsheets and manual processes with one integrated platform across the fund lifecycle, purpose-built for private markets heading toward $32 trillion in Assets Under Management.
We've 4x our ARR in 2025, crossed 150 fund managers and 12,000 LPs on the platform, and just closed our $35M Series B in May 2026. We're looking for ambitious people who want real ownership of hard problems, and who care about building infrastructure that actually matters to the people using it.
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At bunch, we're committed to an inclusive environment where diversity is valued and celebrated. We provide equal opportunities to all qualified applicants.
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