Director of Growth
On-site Los Angeles Full-time Director Growth Marketing
Leadership Growth Marketing role at Buck Mason. Los Angeles · full-time · $150,000–$170,000 base.
SalaryStated by Buck Mason
$150,000 – $170,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Buck MasonOur estimate for the market: $150,000–$200,000
Below the market median of $180,000 for lead growth marketing roles in Los Angeles.
Worked out from 9 postings that stated pay, median $180,000. Last updated Aug 29, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and optimize paid media across Meta, Google, YouTube, TikTok, CTV, and Affiliate
- Set channel pacing, budgets, efficiency goals, and reporting tied to revenue and acquisition
- Lead conversion testing across the site, using analytics and customer feedback to choose priorities
- Manage the e-commerce roadmap, including requirements, backlog decisions, QA, and launch readiness
- Brief creative teams and hold agencies and internal partners to recurring performance goals
What you bring
- Bring six to eight years in digital, e-commerce, or performance marketing, ideally with a DTC or omnichannel apparel brand
- Show results from a structured, hypothesis-led conversion testing program
- Write briefs and requirements, then ship site improvements with a small engineering team
- Use GA4, Shopify reporting, and a BI platform such as Looker, Tableau, or Omni
- Bring Shopify Plus experience, strong written communication, and a bias toward in-person action
Who this fits
This role suits a hands-on growth operator who can move between paid media execution, conversion testing, merchandising, UX, and engineering. You'll work closely with creative, brand, merchandising, and engineering teams while reporting to the VP of Digital. The job is full-time and requires working onsite at Buck Mason's Los Angeles headquarters five days per week.
From the employer
About the Role
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
What You'll Do
- Performance Marketing
• Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate.
• Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
• Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
• Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
• Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
• Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
• Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
• Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
• Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
• Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
• Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.
• Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
• Maintain a clear point of view on what's next for the buckmason.com customer experience.
What You'll Bring
- • 6–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.
• Track record of driving CRO wins through a structured, hypothesis-driven testing program.
• Comfort writing briefs and requirement docs and shipping with a small engineering team.
• Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
• Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
• Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
• Bias to action and comfort working in person with a tight, ambitious team.
• Shopify Plus experience.
• Apparel, fashion, or lifestyle brand background is a plus
Logistics
- • Reports to: VP of Digital
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt
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