Director of Growth
Buck Mason Open · verified Jul 30, 2026 On-site Los Angeles Full-time Director Growth Marketing
Leadership Growth Marketing role at Buck Mason. Los Angeles · full-time · $130,000–$160,000 base.
SalaryStated by Buck Mason
$130,000 – $160,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Buck MasonOur estimate for the market: $150,000–$201,713
Below the market median of $185,000 for lead growth marketing roles in Los Angeles.
Worked out from 8 postings that stated pay, median $185,000. Last updated Jul 30, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Run daily paid media across Meta, Google, YouTube, TikTok, CTV and Affiliate
- Own channel pacing, budgets and efficiency targets like ROAS, CAC and blended MER
- Brief and scale ad creative with creative teams on a quick cadence
- Direct agencies and in-house staff against weekly KPIs and monthly reviews
- Lead the CRO and A/B testing roadmap for buckmason.com from homepage to checkout
What you bring
- Six to eight years in digital, e-commerce or performance marketing, ideally DTC or omnichannel apparel
- Proven CRO results from a structured, hypothesis-driven testing approach
- Hands-on comfort inside Meta and Google accounts plus the ability to steer full-funnel strategy
- Strong analytics: fluent in GA4, Shopify reporting and a BI tool such as Looker, Tableau or Omni
- Experience writing briefs and shipping with a small engineering team, including Shopify Plus
Who this fits
This suits a hands-on growth operator who thrives moving between the weeds of ad accounts and higher-level channel strategy. You report to the VP of Digital and get real ownership early. Note the hard requirement: onsite at the Los Angeles HQ five days a week.
From the employer
About the Role
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com.
This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.
What You'll Do
- Performance Marketing
• Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate.
• Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
• Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
• Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
• Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
• Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
• Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
• Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
• Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
• Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
• Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.
• Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
• Maintain a clear point of view on what's next for the buckmason.com customer experience.
What You'll Bring
- • 6–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.
• Track record of driving CRO wins through a structured, hypothesis-driven testing program.
• Comfort writing briefs and requirement docs and shipping with a small engineering team.
• Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
• Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
• Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
• Bias to action and comfort working in person with a tight, ambitious team.
• Shopify Plus experience.
• Apparel, fashion, or lifestyle brand background is a plus
Logistics
- • Reports to: VP of Digital
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt