Head of Demand Gen

Broccoli AI broccoli.com Open · verified Aug 17, 2026

On-site San Francisco Full-time Director Demand Generation

Leadership Demand Generation role at Broccoli AI. San Francisco · full-time · no salary stated · we estimate $190,000–$216,000.

Estimated pay

Broccoli AI has not published a salary for this role. The figure below is our estimate, not theirs.

$190,000 – $216,000

What the middle half of lead demand generation roles in San Francisco paid, among postings that did state a salary.

Worked out from 5 postings that stated pay, median $210,000. Last updated Aug 8, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build pipeline programs for SMB, mid-market, and enterprise sales
Run inbound and outbound demand programs and improve funnel conversion
Test channels, messaging, paid campaigns, events, partnerships, and GTM motions
Use attribution, CAC, and pipeline metrics to identify revenue drivers
Create AI automations and expand the demand generation team over time

What you bring

Bring at least eight years of proven success generating B2B pipeline
Use an analytical, experimentation-led approach to growth
Apply AI as a core part of how you scale execution
Move comfortably between strategic planning and hands-on delivery
Be available to work onsite five days each week

Who this fits

You’ll thrive if you are analytical, fast-moving, and willing to work both strategically and hands-on. You’ll partner with the founders, sales, and RevOps teams while working in the office five days each week. The role suits a high-agency operator who wants to build and scale the demand generation function.

From the employer

About Broccoli

At Broccoli, we're building AI teammates for the people who build and maintain our world.

We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built.

Today:

Hundreds of contractors rely on Broccoli every day.
We've grown to $15M+ ARR in under two years.
We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.
We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

The role

We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.

Your job is to build and scale the systems that generate high-quality pipeline for the sales team.

We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.

You should constantly be testing:

Channels
Messaging
Funnel conversion
Outbound motions
Paid campaigns
Events and partnerships
AI-powered automations and workflows

You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.

What you’ll own

Pipeline generation across SMB, mid-market, and enterprise
Demand gen strategy and execution across inbound + outbound
Funnel optimization and conversion improvement
Experimentation across channels, messaging, and GTM motions
Attribution, CAC, pipeline reporting, and performance metrics
AI-driven growth systems and automations
Hiring and scaling the demand gen function over time

Who we’re looking for

Must-haves

Strong analytical and growth mindset
8+ yrs of proven track record driving B2B pipeline
Highly experiments-driven
AI-native and excited about using AI to scale execution
High-agency and fast-moving
Comfortable operating strategically and hands-on
Excited to work in-office five days a week

Strong plus

Experience at a high-growth Series B/C startup
Vertical SaaS or SMB software experience
Experience building both inbound and outbound pipeline systems
Founder/operator mentality

Not a fit

Brand marketers without pipeline ownership
People optimized around MQLs over revenue
Managers who mainly coordinate agencies instead of executing

Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.