Regional Marketing Manager
At a glance
Manager-level General Marketing role at Bristolmyerssquibb. Beijing · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Study competitors to uncover market shifts, customer needs and openings to distinguish products
- Develop detailed market intelligence to guide growth plans and identify new opportunities
- Review product results and recommend changes or improvements based on performance
- Coordinate product marketing with corporate brand and messaging standards, then deliver activities from brand plans
- Equip sales teams with tools and messaging they can use
What you bring
- You can analyze competitors, customer needs and product performance to inform marketing decisions
- You can develop market intelligence and support commercial strategy and brand planning
Who this fits
This manager-level role suits someone focused on product marketing, market analysis and commercial brand planning. The role is based in Beijing, China.
From the employer
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Key Responsibilities:
- Leverages competitive analyses to identify market trends, customer needs and opportunities for differentiation.
- Plans in-depth market intelligence analysis to support business growth requirements and new opportunities development.
- Monitors and analyzes product performance and makes recommendations for improvements or changes.
- Ensures alignment of product marketing activities with corporate branding and messaging guidelines.
- Helps manage commercial strategy for dedicated products' brand planning process and executes marketing activities associated with brand plans.
- Supports sales teams with sales tools and messaging support.
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
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