Content Marketing Executive

Bright brightsg.com Open · verified Oct 13, 2026

Hybrid Duleek Contract Mid-level Content Marketing

At a glance

Mid-level Content Marketing role at Bright. Duleek · contract.

Pay not stated Content Marketing salary

RoleContent Marketing

SeniorityMid-level

LocationDuleek

WorkplaceHybrid

EmploymentContract

PostedOct 8, 2026 · 5d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Plan content around marketing and commercial goals, keeping a calendar that covers each channel
Research audience needs, industry developments and competitor activity to shape content choices
Write and optimise web, blog, social, email and video content, applying SEO and a consistent brand voice
Coordinate with marketers and creative specialists so content supports campaigns and multimedia production
Track content engagement, traffic and lead generation, then recommend changes based on results

What you bring

You have worked in content or digital marketing, preferably in a B2B or SaaS setting
You write clearly and can shift tone for different audiences, channels and formats
You understand SEO and have used analytics platforms such as Google Analytics or alternatives
You can use AI in drafting and research while applying editorial judgement, and manage several deadlines

Who this fits

This mid-level contractor role suits someone who can plan and produce content as well as measure its impact. It is based in Duleek, Ireland, with a hybrid arrangement.

From the employer

About Bright Software Group
At Bright, we are powering the digital practice of tomorrow – today.

We deliver products that help accountants, payroll bureaus, and businesses across the UK, Ireland, and India work smarter and win more. Our innovative solutions and outstanding customer experiences enable our customers to run their businesses efficiently and serve their customers brilliantly.

We believe understanding is the difference between working and winning.

The Role
The Content Marketing Executive develops and delivers content across the full marketing mix - web, blog, social media, email, video, and more. Working closely with the wider marketing team, they ensure every piece of content reflects the Bright brand, speaks to the audience's real challenges, and contributes to measurable business outcomes. The role reports to the Marketing Manager. Content Strategy & Planning

Content Planning: Developing and executing content marketing strategies aligned to marketing and commercial objectives, maintaining a structured content calendar across all channels.
Research: Researching industry trends, audience needs, and competitor activity to inform content direction and identify opportunities.
Collaboration: Working with the wider marketing team to keep content aligned to campaigns, brand messaging, and business priorities.
Performance: Defining KPIs for content initiatives and tracking performance against them.

Content Creation & Optimisation

Content Production: Creating compelling, high-quality content across formats — blog articles, website copy, social media, email newsletters, video scripts, infographics, and more.
Brand Voice: Maintaining consistency in brand voice, style, and tone across all channels and content types.
SEO: Optimising content for search engines — conducting keyword research and applying SEO best practice throughout.
AI-Assisted Workflows: Using AI-powered tools to accelerate research, drafting, and content iteration — always applying editorial judgement to the output.
Multimedia: Collaborating with designers, videographers, and other specialists to produce multimedia content.

Content Distribution & Promotion

Distribution: Building distribution plans that maximise reach and engagement for each content asset across social, email, and partner channels.
Community: Engaging with online communities, responding to conversations, and fostering genuine dialogue around Bright content.
Trends: Staying current with content marketing trends, platform changes, and emerging channels.

Analytics & Reporting

Analytics: Tracking, measuring, and analysing the performance of content marketing activity using tools such as Google Analytics.
Reporting: Providing regular, clear performance updates on engagement, traffic, and lead generation to the marketing team and relevant stakeholders.
Optimisation: Identifying what is working, diagnosing what is not, and recommending improvements based on data.

Essential

Proven experience in a content marketing or digital marketing role, ideally within a B2B or SaaS environment.
Excellent writing skills. Able to adapt tone for different channels, audiences, and formats without losing clarity or impact.
Solid understanding of SEO principles and how to apply them in content creation.
Experience with content performance analytics tools (Google Analytics or similar).
Comfortable using AI tools as part of a content workflow, with the editorial instinct to know when output needs shaping.
Highly organised and self-motivated, with the ability to manage multiple projects and deadlines simultaneously.

Desirable

Experience in the accountancy, payroll, or fintech sector.
Familiarity with marketing automation or CRM platforms (HubSpot or similar).
Basic video or graphic production skills (Canva, Adobe, or equivalent).