Marketing & Digital Specialist Wilton

We are a dedicated Squad on a mission to redefine Swiss watchmaking, rooted in our legacy since 1884. Driven by innovation and precision we create timepieces that combine modern-retro design with casual, approachable, and sustainable luxury — powered by passionate teams around the world.

Breitling is seeking a highly organized, creative, and proactive Marketing & Digital Specialist to support the execution of integrated, 360° marketing and communications initiatives across North America.

Reporting to the Head of Communications, this role supports a wide range of activities, including brand content, digital and social media, campaign coordination, paid media, public relations, partnerships, commercial activations, and experiential marketing.

The Marketing & Digital Specialist will help ensure projects move efficiently from briefing through execution, supporting project tracking and day-to-day marketing operations while working closely with internal teams, global headquarters, agencies, and external partners.

The ideal candidate has strong organizational skills, a creative eye, an interest in luxury and brand storytelling, and the ability to manage multiple projects in a fast-paced environment. This is an opportunity to gain hands-on experience across all aspects of marketing while contributing to the execution of Breitling's brand initiatives in North America.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Integrated Marketing & Campaign Coordination

• Support the planning and execution of integrated marketing campaigns across digital, social, paid media, email, retail, and experiential channels.
• Maintain the master North America marketing calendar, coordinating key campaign milestones, product launches, events, partnerships, marketing initiatives and key deadlines.
• Track project timelines, deliverables, approvals, and outstanding action items to help ensure marketing initiatives launch on schedule.
• Manage campaign assets and information across marketing, PR, e-commerce, retail, wholesale, commercial teams, external agencies, and HQ to ensure consistent execution.
• Assist with the local adaptation and rollout of global marketing campaigns, ensuring materials are relevant to the North American market and aligned with brand guidelines.
• Help prepare creative briefs, presentations, status updates, and post-initiative recaps.

Brand Content & Creative Production

• Support the development and execution of brand content and creative assets across digital, social, print, retail, and event channels.
• Coordinate creative requests, including gathering briefs, consolidating feedback, managing revisions, tracking approvals, and organizing final deliverables.
• Assist with local creative adaptations for campaigns, partnerships, events, and other marketing initiatives.
• Support photo and video productions, including coordinating schedules, vendors, product samples, project timelines, and production needs.
• Assist with copywriting, proofreading, presentations, mood boards, and other creative development as needed.
• Help ensure creative materials follow Breitling's brand guidelines and maintain a consistent look and feel.
• Maintain and organize the local brand asset library, ensuring marketing materials are accessible, current, and aligned with brand guidelines.

Digital, Media & Communications Support

• Assemble creative assets and campaign materials for paid media, digital advertising, websites, social media, and CRM communications.
• Support social media activities, including content calendars, creative coordination, scheduling, and approvals.
• Work with internal teams, external media and creative agencies, and HQ to track creative submissions, specifications, approvals, and delivery deadlines.
• Assist with collecting campaign performance metrics, media coverage, social content, industry insights, and digital marketing metrics for reporting.
• Monitor industry activity, social trends, and relevant cultural moments to share with the team.

PR, Influencer & Partnership Support

• Support the PR and Partnerships teams with creative assets, content requests, and marketing materials for press, influencers, talent, and brand partners.
• Assist with coordinating content and campaign deliverables for sports, entertainment, and cultural partnerships.
• Help organize product requests, shipments, gifts, invitations, and other logistical needs.
• Track partnership deliverables and timelines to help ensure materials are delivered on schedule.
• Assist with compiling press coverage, influencer content, partnership highlights, and campaign recaps.

Retail, Partnerships & Experiential Marketing Support

• Support marketing initiatives across Breitling boutiques, wholesale partners, product launches, and brand events.
• Coordinate production and distribution of marketing materials including invitations, signage, gifting, and event collateral.
• Support event planning and logistics, including guest lists, vendor coordination, shipments, schedules, event materials, and on-site needs when applicable.
• Help track partnership deliverables, creative assets, and activation timelines.
• Collect event photography, content, and results for post-event recaps.

Marketing Operations & Reporting

• Maintain department project trackers and status reports to keep the team aligned on upcoming initiatives and deadlines.
• Support the preparation of presentations, marketing updates, and reporting materials for North America leadership and global headquarters.
• Assist with budget tracking, orders, invoice processing, vendor onboarding, and payment follow-up.
• Work with Finance, Procurement, and external vendors to support day-to-day marketing operations and ensure administrative processes run smoothly.
• Coordinate department meetings, agendas, notes, and follow-up items as needed.
• Keep marketing files, contracts, estimates, budgets, and other documentation organized and up to date.
• Provide day-to-day project coordination and administrative support to the Head of Communications and broader marketing team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.
• 1–3 years of experience in marketing, communications, advertising, content creation, or an agency environment. Relevant internships will be considered.
• Positive attitude and strong team player who is collaborative, dependable, and willing to jump in wherever needed.
• Proactive, resourceful, and willing to take initiative, contribute ideas, and find solutions.
• Strong organizational and project coordination skills, with excellent attention to detail and the ability to manage multiple projects, priorities, and deadlines.
• Expert PowerPoint skills and strong proficiency in Microsoft Office, particularly Excel, Word, and Outlook.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, InDesign, and Illustrator. Experience with Premiere Pro, After Effects, Lightroom, Figma, and Acrobat is a plus.
• A strong creative eye and understanding of brand guidelines, visual consistency, content, and storytelling.
• Experience creating, editing, resizing, and adapting creative assets across digital, social, and print formats.
• Familiarity with digital marketing across paid media, organic social, websites, and email channels.
• Experience with social media management, particularly Instagram and Meta platforms.
• Familiarity of creative briefing, asset trafficking, approvals, and version control, including experience organizing and managing large volumes of creative assets across multiple channels and formats.
• Experience with AI tools for content creation, creative development, research, and day-to-day marketing tasks, as well as project management tools, is a plus.
• Exposure to website content management systems (CMS), digital merchandising, and CRM/email marketing platforms is a plus.
• Excellent written and verbal communication skills.
• Interest in luxury, watches, fashion, sports, entertainment, and culture is preferred.

At Breitling, we value: 

• Entrepreneurship
• Effectiveness and efficiency 
• Innovation 
• Innovative and experimentation-oriented minds 
• Ethical and inclusive values 
• Heritage and know-how 

We offer a comprehensive range of benefits including:

• Medical, Dental, and Vision benefits
• FSA & HSA
• Group life insurance and disability benefits
• Paid parental leave and adoption support
• Wellness and Vision reimbursement
• Retirement Savings Plan (401k) with company match
• Paid Time Off
• Education Assistance
• Employee Assistance Program
• Commuter benefits
• Employee Discount
• Compensation: $70,000 - 75,000 plus bonus potential

Physical Demands: While performing the duties of this job, the employee is regularly required to sit; use hands to hold, handle, or feel; reach with hands and arms; and talk and hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Breitling is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy or any other legally-recognized protected basis prohibited by applicable law