Remote Social Media Strategist - Barbados

Brafton Open · verified Aug 17, 2026

Remote Bridgetown Full-time Mid-level Social Media

Mid-level Social Media role at Brafton. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build organic and paid social plans that support broader marketing objectives
You’ll oversee paid social spending from campaign planning through launch and ongoing improvement
You’ll produce monthly content calendars with copy, images, GIFs, videos and scheduled posts
You’ll report on organic and campaign results, including return on investment
You’ll study markets and competitors, join client calls and respond to emails promptly

What you bring

A bachelor’s degree is required; marketing, communications or a related field is preferred
At least two years of relevant professional experience
A record of managing paid social campaigns and delivering against performance goals
Strong analytical, problem-solving, writing and verbal communication abilities, including client communication
Experience handling several clients at once and familiarity with Twitter, LinkedIn, Instagram, Pinterest or other social networks

Who this fits

You’ll suit this role if you can work independently while collaborating with teams and clients in a fast-moving setting. The job is fully remote and open to candidates anywhere in the Caribbean, with day-to-day work in your local time zone and occasional schedule changes for Australia- or UK-based calls. You’ll need your own workspace, computer setup, internet connection and related hardware at your own expense.

From the employer

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a 100% remote, full-time contract position and is open to candidates anywhere in the Caribbean. For our open positions in other locations, click here. Tweep Tweep! Want a #career where you’re ENCOURAGED to be on #socialmedia each day? Brafton is hiring a Social Media Strategist—could that be you? The social media strategist reports to the VP of Social Media. The Social Media Strategist is passionate about creating, executing and reporting on effective organic and paid social media strategies across all social media platforms. Successful candidates are excellent communicators, proficient in working both autonomously and as a team, detail-oriented, organized and efficient.

Essential Job Functions

Developing and implementing organic and paid social media strategies that align with overall marketing goals.
Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization.
Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts.
Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI.
Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices.
Participating in client-facing calls and responding to email communications in a timely manner.

Required Skills

Bachelor’s degree required; Studies in Marketing, Communications or related area preferred
Minimum 2+ years of relevant work experience.
Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results.
Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.
Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams.
Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously.
Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest and others.

Key Skill Sets Preferred

Social Media, Social Media Advertising, LinkedIn Advertising, Facebook Advertising, Client Services, Presentation Skills, Sprout Social, Content Marketing, Project Management

This is a 100% remote working role, so location is not important. Your immediate supervisor would be based out of our Boston Office in the US, however you’ll be able to operate day to day in your local time zone, but on occasion be able to adjust your schedule to cover meetings or calls with staff and clients in Australia or the UK. As such you must be setup to operate effectively from your own work-space and be comfortable with pure remote / home-based working. Brafton’s core business is heavily remote focused - and was so well before the COVID-19 pandemic, as such the business is extremely agile and well adapted to such working practices. Remote Marketing Executives are responsible for providing and maintaining at their own cost and expense their own computer infrastructure, internet connection and any industry-related hardware.