Japanese - English PPC Freelancer (remote freelance)

Brafton Open · verified Sep 10, 2026

Remote London Mid-level Paid Search / PPC

Mid-level Paid Search / PPC role at Brafton. Remote, United Kingdom.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Manage Google Ads across Search, Performance Max, and Display for Japanese campaigns
Adapt ad copy for Japanese audiences while preserving brand voice and cultural nuance
Research Japanese-market keywords and use search-term data to refine campaigns and negative keyword lists
Advise on targeting, ad structure, and messaging, then feed Japan insights into global PPC reporting
Write clear optimization updates while collaborating asynchronously with English-speaking teams across time zones

What you bring

Fluent spoken and written English and Japanese, with native, fluent, or professional Japanese ability
Hands-on Google Ads experience spanning Search, Performance Max, and Display campaigns
Japanese-market keyword research skills that go beyond translation software
At least two to three years in paid media, ideally including international campaigns
Strong analysis of Japanese keyword data and clear written communication

Who this fits

You’ll suit a remote, casual freelance arrangement focused on Japanese PPC work and English-language collaboration. Location is flexible, though candidates near the GMT time zone receive priority. The role involves asynchronous work across time zones and may favor experience with multinational or B2B clients targeting Japan.

From the employer

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, casual freelance opportunity. Location doesn't matter, but priority will be given to candidates near the GMT time zone.

Core Competencies

Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.

Strategic & Analytical Capabilities

Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
Comfortable collaborating asynchronously across time zones with English-speaking teams.

Professional Requirements

Minimum 2 - 3 years’ experience in paid media, ideally with international campaign management exposure.
Strong communicator, with the ability to provide clear written updates and context behind optimizations.
(Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
Native, Fluent or Professional Japanese language proficiency

Bonus Skills But Not Essential

Experience on NAVER ads
Korean language proficiency