Intern, Employer Branding

🏢 About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 418,000 associates worldwide. The company generated sales of 90.3 billion euros in 2024. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 490 subsidiary and regional companies in over 60 countries. At 136 locations across the globe, Bosch employs some 87,000 associates in research and development.

🏢 About Robert Bosch (South East Asia)

As the Bosch Group's regional headquarters in Singapore for Southeast Asia, Robert Bosch (South East Asia) Pte Ltd has represented the Group's interests across the region since 1923. With diversified businesses in Mobility Aftermarket, Industrial Technology, Consumer Goods, and Building Technology. Robert Bosch (SEA) Pte Ltd includes the Asia Pacific headquarters for Mobility Aftermarket, Building Technology, and Industrial Technology, as well as the Southeast Asia R&D setup for Corporate Research, Advance Engineering Centre, and Bosch Business Innovations, Bosch's in-house innovation and startup incubation network. At Bosch, we are committed through our EVP ensuring all our associates to GROW, ENJOY and INSPIRE during their journey with us.

💼 Role Overview

Are you passionate about storytelling, creativity, and connecting people with meaningful career opportunities? Join Bosch Singapore as an Employer Branding Intern and help bring our employer brand to life!

As part of the Human Resources team, you will contribute to initiatives that strengthen Bosch's position as an employer of choice, enhance talent attraction, and create meaningful engagement with students, graduates, and professionals.

You will gain hands-on experience in employer branding, digital communications, talent attraction, campus engagement, and project coordination within a global technology organization. Working closely with HR colleagues and cross-functional stakeholders, you will have the opportunity to turn creative ideas into impactful campaigns, showcase the Bosch employee experience, and contribute to initiatives that support our talent pipeline and future workforce.

🎯 Key Responsibilities

Employer Branding & Content Creation

• Support the planning and execution of employer branding initiatives and campaigns across digital platforms, in alignment with Bosch's established strategy and direction.
• Create engaging content and recruitment marketing materials, including social media posts, employee stories, recruitment videos, and other branding collaterals to showcase Bosch's culture and career opportunities.
• Stay updated on social media and employer branding trends, conducting research and proposing creative ideas to enhance ongoing initiatives.

Digital Communications & Campaign Analytics

• Monitor campaign performance, compile relevant metrics, and provide insights to evaluate effectiveness and identify improvement opportunities.
• Maintain employer branding resources, content calendars, and marketing collaterals to ensure accuracy and brand consistency.

Campus Engagement & Talent Attraction

• Support the planning and execution of campus engagement initiatives, career fairs, and recruitment events to strengthen Bosch's presence among students and graduates.
• Assist in developing engaging activities and materials to showcase Bosch's culture and career opportunities, while supporting initiatives that strengthen the talent pipeline, including internship programs, graduate opportunities, and university partnerships.
• Coordinate event logistics, outreach materials, and stakeholder communications to ensure smooth execution.
• Support additional projects and ad-hoc tasks as assigned.

👤 What We're Looking For (Qualifications & Skills)

We welcome applications from students who are passionate about employer branding, communications, marketing, and human resources.

Education & Background

• Currently pursuing a degree in Human Resources, Business, Marketing, Communications, Media, or related fields.

Experience & Expertise

• Prior experience in content creation, social media management, video editing, event coordination, or relevant school projects would be an added advantage.
• Familiar with social media platforms such as LinkedIn, Instagram, and Facebook, with demonstrated interest in current content and digital marketing trends.
• Comfortable using content creation tools such as Canva, CapCut, or similar platforms for graphic design and video editing.

Core Competencies & Skills

• Creative and curious, with a strong interest in employer branding, talent attraction, storytelling, and digital communications.
• Strong written and verbal communication skills, with the ability to communicate effectively with stakeholders across different functions and levels.
• Organized and able to manage multiple tasks, coordinate timelines, and follow through on project deliverables.
• Able to work independently while contributing effectively as part of a collaborative team.

💎 What’s In It for You

We don’t just offer jobs—we build careers. At Bosch, you’ll benefit from:

• 🕰️ Flexible working hours
• 🧠 Continuous learning
• 💼 Career mobility across functions and regions
• 🧘‍♀️ Well-being support and employee assistance programs
• 💸 Attractive compensation including bonus schemes and insurance
• 🤝 Inclusive culture built on respect, collaboration, and empowerment

📅 Next Steps

Our recruitment process typically includes:

1. Application screening
2. Interview(s) with Hiring Manager, Business Leaders and HR
3. Business case or technical assessment (where relevant)

Ready to grow your career with Bosch? 🚀 Apply Now!