Manager, Retention & Lifecycle Marketing
Mid-level Email Marketing role at Book of the Month. New York · full-time · $100,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Analyze retention efforts and design new churn-reduction tests, especially for newer members
- Create and maintain detailed plans for churn-reduction projects
- Build reports on lifetime value, churn, and related metrics to inform decisions
- Run reactivation campaigns for canceled members across email, the site, and the app
- Manage member email timing while sharing feedback and improving experiences with partner teams
What you bring
- At least five years in retention, CRM, or loyalty marketing for a DTC brand, preferably subscription-based
- Strong analytical ability with retention or lifetime-value experience
- A solid grasp of customer-lifecycle concepts and the platforms that support them
- Experience supervising and developing junior employees
- Creative, organized, detail-focused, and effective at solving problems in fast-moving work
Who this fits
This role suits a hands-on marketer who can move between detailed analysis, strategic thinking, and accurate execution in an iterative environment. You should enjoy reading and contemporary fiction; prior or current Book of the Month membership is a strong advantage. The position is based in New York, United States, and includes managing and mentoring junior employees.
From the employer
Book of the Month is looking for an ambitious Manager, Retenion & Lifecycle Marketing to help us reduce churn. This is an opportunity to manage, design and implement programs and features that improve our members' experience to keep them engaged and retained with our brand. A successful candidate will have the ability and desire to get their hands dirty with a deep level of analytical iteration, while being able to think at a strategic level and execute operationally with a high degree of accuracy.
What you will do…
You will support our retention initiatives by:
- Reduce churn by analyzing past and current initiatives and strategizing new tests, with a particular focus on newer members.
- Develop and maintain detailed project plans for churn reduction initiatives.
- Embrace an analytical mindset to create reports for lifetime value, churn, and other important metrics to help make key business decisions.
- Coordinate campaigns to re-activate canceled members across channels like email, site, app, and more.
- Compile and share out member insights through surveys, social listening, customer service contacts, and other channels to create actionable learnings and next steps.
- Work closely with cross-functional teams to optimize the member experience across channels like the monthly box and the site/app.
- Manage the email calendar for existing and cancelled members to engage the right audience at the right time.
About you…
- 5+ years of experience in retention marketing, CRM, or loyalty marketing at a DTC brand, ideally a subscription service.
- Strong analytical skills, with experience in retention or lifetime value.
- Deep understanding of the customer lifecycle and platforms that manage it.
- Thrives working in a fast-paced, iterative environment, and ready to work hard.
- Creative and interested in coming up with new ideas.
- Strong organizational and problem solving skills with keen attention to detail.
- Experience managing and mentoring junior employees.
- A love of reading and contemporary fiction. Current or past experience as a member of BOTM is a strong plus.
Salary Range: $100,000 - $140,000
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