Intern MINI Customer Journey Management and Digital Marketing (f / m / x)

BMW Group bmwgroup.com Open · verified Sep 18, 2026

Munich Junior Digital Marketing

Entry-level Digital Marketing role at BMW Group. Munich.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll help activate and refine digital marketing concepts for MINI
You'll improve the international customer journey across digital touchpoints
You'll coordinate digital brand communications, product launches, and omni-channel projects
You'll help produce market analysis and KPI reporting
You'll handle smaller projects, presentations, workshops, and agency coordination

What you bring

You're studying business administration, marketing, communications, or a related subject
You have marketing interest plus initial hands-on digital marketing experience
You are interested in social media and e-commerce topics
You work creatively, proactively, and methodically in changing multicultural teams
You use Excel and PowerPoint very well and communicate well in English; German is a plus

Who this fits

This suits a student who wants practical digital marketing work within an international MINI team. The internship is in Munich, runs full-time for six months, and has an earliest start date of October first, twenty twenty-six.

From the employer

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our team at the BMW Group shapes the customer journey for MINI through digital marketing, social media, and e-commerce initiatives. During your time as an intern, you contribute to international brand communication and help connect customers across multiple digital touchpoints.

What awaits you?

You support the digital activation and development of marketing concepts.
Furthermore, you help focus on the overall international customer journey touchpoints.
In addition, you support the conception, development, coordination, and introduction of specific digital brand communication measures and product launches.
Moreover, you support the conception, development, and coordination of relevant omni-channel marketing projects.
Furthermore, you help implement and evaluate relevant strategic market analyses and KPI reports.
In addition, you support the coordination of smaller marketing projects, especially for the European region.
Moreover, you support operational tasks such as workshop preparations, creating presentations, and coordinating with agencies.

What should you bring along?

Studies in business administration, marketing, communications or a related field
General affinity for marketing and first practical experience in digital marketing
Interest in digital marketing topics including social media and e-commerce
Ability to adapt in a multicultural and dynamic team
Creative, structured, and proactive approach to assigned tasks
Very good knowledge of Excel and PowerPoint
Good English skills; German language skills are a plus

Would you like to help shape MINI's customer journey and grow within an international marketing team? Then Apply now!

What do we offer?

Comprehensive mentoring & onboarding.
Personal & professional development.
Flexible working hours.
Mobile work.
Attractive & fair compensation.
Apartments for students (subject to availability & only at the Munich location).
And much more, see bmw.jobs/waswirbieten

Start date: Earliest start date 10/01/2026

Duration: 6 months

Working hours: Full-time

You can find helpful tips on your application and the application process here.

We at the BMW Group place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experiences, and skills of the applicants. More about this here.