Director of Sales (DOS) - HOTEL - Holiday Inn, Garland TX
At a glance
Director-level Sales Leadership role at Blue Sky Hospitality Solutions. Garland · full-time · no salary stated · we estimate $150,795–$241,313 across the United States.
Blue Sky Hospitality Solutions has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set sales direction across corporate, group, SMERF, association, government, sports, tour and travel, negotiated accounts, and catering
- Build new business through outbound prospecting, networking, account growth, and local industry relationships
- Create yearly sales and marketing plans, then work with revenue management on pricing, forecasts, pace, and inventory
- Review STR, market-share, pace, production, and competitor data to find sales opportunities and track results
- Lead weekly sales reviews, develop the sales team, and coordinate with operations from contract to guest arrival
What you bring
- At least five years leading hotel sales teams or functions
- Current or past experience as a hotel sales director or assistant director at a branded full-service property
- A record of improving RevPAR, ADR, occupancy, market share, and total revenue
- Experience working with revenue management and knowledge of corporate, group, catering, and business-travel sales
Who this fits
This role suits a hands-on hotel sales leader who can set strategy, sell directly, and coach a team. The required background is senior sales leadership at a branded full-service hotel; catering-only, restaurant, event-only, residential, and marketing-only backgrounds do not fit. The position is full-time in Garland, Texas.
From the employer
DIRECTOR OF SALES (DOS) HOLIDAY INN-GARLAND
Garland TX | Full-Time
Select-Service
⚠️ REQUIRED
Candidates MUST have current or previous Director of Sales or senior hotel sales leadership experience within a select-service branded hotel.
Experience with IHG, Marriott, Hilton, Hyatt, Wyndham, or other comparable full-service hotel brands is strongly preferred.
This is NOT a catering-only, restaurant sales, event-only, or marketing role.
🎯 THE ROLE
seeking a dynamic, results-driven Director of Sales to lead the hotel's commercial strategy and drive total revenue performance across all market segments.
We're looking for a visible leader who combines strategic thinking with hands-on selling to grow market share, build strong client relationships, and position the hotel for long-term success.
🔥 KEY RESPONSIBILITIES
Lead the overall hotel sales strategy across:
✔ Corporate Transient
✔ Group Sales
✔ SMERF
✔ Association
✔ Government
✔ Sports & Entertainment
✔ Tour & Travel
✔ Local Negotiated Accounts
✔ Catering & Social Business
Drive proactive outbound sales efforts, prospecting, networking, and account development.
Develop and execute annual sales and marketing plans aligned with revenue goals.
Partner closely with Revenue Management to optimize:
- Pricing strategy
- Forecasting
- Pace management
- Market segmentation
- Inventory optimization
- RevPAR growth
Build demand during need periods while maximizing business mix and profitability.
Develop strong relationships with local corporations, meeting planners, convention organizations, sports organizations, and community partners throughout the Nashville market.
Represent the hotel at industry events, networking functions, trade shows, and community organizations.
Lead weekly sales strategy meetings and maintain accountability for sales production and performance.
Monitor STR reports, market share, pace, production reports, and competitive intelligence to identify opportunities and drive results.
Recruit, coach, develop, and inspire a high-performing sales team focused on exceeding revenue goals.
Collaborate with Operations to ensure a seamless experience from contract through guest arrival and event execution.
🎯 QUALIFICATIONS
✔ Minimum 5+ years of hotel sales leadership experience
✔ Current or previous Director of Sales or Assistant Director of Sales experience within a full-service branded hotel
✔ IHG experience strongly preferred
✔ Nashville market experience preferred but not required
✔ Demonstrated success driving:
- RevPAR
- ADR
- Occupancy
- Market Share
- Total Revenue
✔ Strong understanding of:
- Corporate Transient
- Group Sales
- Catering
- Business Travel
- Revenue Strategy
✔ Experience partnering closely with Revenue Management.
✔ Proficiency with Delphi, Delphi.fdc, Opera, CI/TY, or comparable hotel sales and CRM systems preferred.
✔ Strong leadership, presentation, negotiation, and relationship-building skills.
⭐ IDEAL CANDIDATE
We're seeking a sales leader who is:
- Highly motivated and competitive
- Relationship-driven
- Data-informed and strategic
- Visible and engaged with both clients and associates
- Passionate about hospitality and guest experience
- Comfortable leading by example in a fast-paced, full-service hotel environment
⚠️ NOT A FIT FOR
- Catering-only backgrounds
- Restaurant or F&B-only sales
- Event-only sales roles
- Residential or multifamily sales
- Marketing professionals without hotel commercial leadership experience
- Limited-service hotel experience without significant group and commercial sales responsibility
💰 COMPENSATION
Base Salary: Competitive (Based on Experience)
Performance Bonus & Incentive Opportunity
Comprehensive benefits package including health, dental, vision, paid time off, 401(k), and hotel travel discounts.
Why Join Blue Sky Hospitality Solutions?
At Blue Sky Hospitality Solutions, we believe exceptional hotels begin with exceptional leaders. As Director of Sales, you'll play a critical role in driving revenue, building lasting client relationships, developing your team, and helping shape the future success of one of Nashville's premier full-service hotels.
Build relationships. Drive revenue. Create memorable guest experiences. Join Blue Sky and help build something exceptional.
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