Sr Content Analyst
Senior Content Creation role at Blip Global. México City.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build editorial plans for email, ads, PR, SEO/GEO, blogs, social media, and campaigns
- Create content such as newsletters, whitepapers, case studies, guides, and other marketing assets
- Coordinate agency-produced service content and keep every piece tied to business and brand goals
- Write material for press releases, interviews, industry blogs, and SaaS media
- Set content KPIs and work with designers to maintain strong visual and brand standards
What you bring
- A bachelor’s degree in communications, marketing, journalism, or a related area
- At least three years creating digital content and/or leading brand work
- SEO, keyword research, and content planning experience
- Excellent writing and editing, with flexibility across tones and formats
- Advanced English plus basic design capability using Photoshop, Canva, or similar tools
Who this fits
You’ll fit this role if you combine creative content judgment with SEO knowledge, strategic thinking, organization, and independent execution. The work suits someone comfortable managing agencies, prioritizing under pressure, and communicating proactively. The position is based in México City, Mexico.
From the employer
We are Blip, a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels, such as WhatsApp, Instagram, Facebook,or webchat. Through AI we allow brands to gain scalability and directly impact key KPIs by accompanying the user throughout the customer journey with hybrid experiences combining automation and human interactions
At Blip, we have a team of Blippers who live and breathe innovation daily, bringing a unique perspective to evolving communication journeys, always with the confidence to keep learning! And at our own pace, we go much further! 🚀
Join us and be part of a team that’s shaping the future of intelligent customer interactions. Let’s go further, together! 🚀
Find out how you can make an impact with us!
The Content Senior Analyst will be responsible for developing, managing, and executing the content strategy with a particular focus on SEO needs. This role involves creating engaging, consistent content that aligns with the company’s marketing, sales, and brand positioning goals. Additionally, the role will help strengthen the company’s digital presence, enhancing its visibility in the market and improving its reputation across various communication channels.
The main responsibilities you will have are:
- Create, Design and Develop the content strategy for marketing channels (email, ADS, PR, SEO/GEO) by editorial calendars for blogs, social media, email campaigns, newsletters, whitepapers, case studies, guides, etc..
- Manage digital agency content relative to services
- Ensure that all content aligns with business goals and the company’s value proposition.
- Produce content for press releases, interviews, and featured articles in digital media, industry blogs, and SaaS-related publications.
- Collaborate with graphic designers and other creatives to ensure that content is visually appealing and meets brand standards.
- Define key performance indicators (KPIs) to evaluate the effectiveness of content
What are the requirements?
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
- Minimum of 3 years of experience in digital content creation and/or brand leadership.
- Knowledge in SEO and Keywords analysis to ensure content success.
- Experience in designing content plans.
- Exceptional writing and editing skills, with the ability to adapt to various tones and styles.
- Basic graphic design skills or familiarity with editing tools (Photoshop, Canva).
Knowledge of trends and experience managing agencies.
- Ability to work independently, take initiative, manage time, and prioritize tasks effectively under pressure.
- Advanced English
- Creativity
- Organization and time management
- Effective communication, Proactivity and autonomy
- Strategic thinking
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