Growth & Paid Media Sr Analyst

Blip Global Open · verified Sep 10, 2026

México City Senior Paid Media

Senior Paid Media role at Blip Global. México City.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run and improve Google, LinkedIn, Meta, ProspectBase, and ComparaSoftware acquisition campaigns
You'll build multichannel demand strategies that combine paid media, organic activity, and automation
You'll track the paid funnel from initial contact through a completed sale and improve conversion
You'll turn campaign data into recurring reports and business recommendations
You'll use HubSpot to automate campaigns, monitor results, and support lead qualification

What you bring

You bring three to five years in digital marketing, centered on growth and paid media
You can work fluently across Google Ads, LinkedIn Ads, and Meta Ads Manager
You have advanced HubSpot skills covering workflows, scoring, automation, and reporting
You understand lead generation and qualification for longer sales cycles in SaaS or B2B
You have intermediate to advanced English proficiency and a data-led, experimental approach

Who this fits

This suits you if you balance strategic planning with hands-on campaign execution and make decisions from business metrics. You should be comfortable testing ideas, acting with incomplete information, and working with product, sales, and content teams. The role is based in Mexico City.

From the employer

We are Blip, a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels, such as WhatsApp, Instagram, Facebook,or webchat. Through AI we allow brands to gain scalability and directly impact key KPIs by accompanying the user throughout the customer journey with hybrid experiences combining automation and human interactions

At Blip, we have a team of Blippers who live and breathe innovation daily, bringing a unique perspective to evolving communication journeys, always with the confidence to keep learning! And at our own pace, we go much further! 🚀

Join us and be part of a team that’s shaping the future of intelligent customer interactions. Let’s go further, together! 🚀

Find out how you can make an impact with us!

We are looking for a Growth and Paid Media Sr Analyst with a strategic mindset and strong tactical execution skills, capable of leading digital acquisition campaigns with an omnichannel approach. This role will be key in designing, implementing, and optimizing performance marketing initiatives focused on generating qualified leads in SaaS and B2B environments.

The main responsibilities you will have are:

Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube), LinkedIn Ads and across the Meta Ads ecosystem (Facebook, Instagram, Audience Network) and marketing channels like ProspectBase and ComparaSoftware.
Design and develop multichannel acquisition strategies, integrating paid media, organic tactics, and automation.
Produce regular reports with actionable business insights.
Oversee the entire paid demand generation funnel, ensuring efficient conversion from first touch to closed deal.
Use HubSpot for campaign automation and performance tracking.
Collaborate with product, sales, and content teams to align marketing goals with business growth.
Analyze key metrics and generate actionable reports for continuous improvement.
Propose and implement A/B tests and growth marketing experiments.

What are the requirements?

3 to 5 years of experience in digital marketing roles, with a focus on growth and paid media.
Proficiency in the Google Ads, LinkedIn Ads and Meta Ads Manager ecosystems.
Preferably proven experience in SaaS and B2B models, preferably within tech or digital services companies.
Strategic understanding of the 360° digital ecosystem: SEO, SEM, social media, email marketing, CRM, and automation.
Experience in lead generation and qualification within long sales cycles.
Advanced use of HubSpot: workflows, lead scoring, automation, and reporting.
Strong analytical skills and a data-driven mindset focused on business metrics (CPL, CAC, ROAS, LTV).
A mindset geared toward experimentation, continuous improvement, and results.
Scrappy, defaults to action and comfortable operating in environments with ambiguous information to make decisions.

Is a Must if you have:

Certifications in Google Ads, LinkedIn Ads, Meta Blueprint, or HubSpot.
Basic knowledge of BI tools (Looker Studio, Tableau, etc.).
Intermediate to advanced English proficiency.