Sr. Manager, Marketing - Healthcare
Blackbaud Open · verified Oct 21, 2026 At a glance
Senior General Marketing role at Blackbaud. Remote, United States · full-time · $117,200–$157,500 base.
growthroles summary, based on the employer's posting.
What you'll do
- Turn the healthcare go-to-market priorities into campaigns, field messaging, content and sales tools for specific audiences
- Coordinate healthcare launch activity using product claims, value propositions and evidence provided by Product Marketing
- Bring demand, content, field and event efforts together around a connected buyer journey
- Manage the vertical budget, shifting audiences, channels and programs to improve pipeline efficiency and bookings
- Review conversion and lead quality with Sales, then change programs and follow-up based on what you find
What you bring
- At least seven years in B2B marketing across more than one discipline
- At least two years guiding people, programs or complex cross-functional initiatives
- You have managed a marketing budget and adjusted programs against business results
- A track record of working with Sales toward shared pipeline and bookings targets
- You can tailor approved product messaging to healthcare audiences without changing claims or positioning
Who this fits
This senior role suits a hands-on marketing leader who can guide team members while staying involved in campaign reviews, prioritization and content quality. It is remote in the United States.
From the employer
Vertical Marketing Manager - Healthcare
About the Role:
Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more. As a Vertical Marketing Manager for Healthcare, you will translate vertical strategy into an integrated plan that builds demand, captures intent, and helps convert pipeline to bookings. You will stay close to buyers, sellers, and performance data, then turn what you learn into sharper programs and better decisions. This is a hands-on leadership role for someone who can connect strategy to execution and help a multi-functional team deliver as one.
What You’ll Do
• Execute the annual vertical go-to-market plan within the priorities and investment guardrails.
• Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement.
• Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing.
• Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams.
• Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey.
• Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution.
• Review performance with Sales, identify gaps in quality or conversion, and adjust programs and follow-up actions.
• Create repeatable operating rhythms, briefs, dashboards, and playbooks that improve speed and performance.
• Guide and develop team members while staying directly involved in campaign reviews, prioritization, messaging adaptation, and content quality.
• Bring sector, buyer, seller, and competitor signals back to Product Marketing and other partners.
• Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting.
How Success Will Be Measured
• Vertical pipeline and bookings contribution.
• Pipeline per program investment and funnel conversion.
• On-time, on-message activation of vertical priorities and product launches.
• Sales adoption of vertical plays and quality of cross-functional delivery.
What You’ll Bring
• 7+ years of B2B marketing experience across multiple disciplines.
• 2+ years leading team members, programs, or complex cross-functional work.
• Experience managing a marketing budget and optimizing programs against business outcomes.
• Strong record of partnership with Sales on shared pipeline and bookings goals.
• Ability to adapt approved product messaging for a vertical without changing product claims or positioning.
Equal Opportunity Employment
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.
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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:
Medical, dental, and vision insurance
Remote-flexible workforce
Wellness Programs
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Donations for Doers
Pet insurance, legal and identity protection
Tuition reimbursement program
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