Senior Growth Marketing Manager

Blackbaud Open · verified Oct 6, 2026

Remote United States Full-time Senior Growth Marketing

At a glance

Senior Growth Marketing role at Blackbaud. Remote, United States · full-time · $77,700–$104,500 base.

SalaryStated by Blackbaud

$77,700 – $104,500

Base salary for this role, in USD per year, as published in the posting.

RoleGrowth Marketing

SenioritySenior

LocationUnited States

WorkplaceRemote

EmploymentFull-time

Base pay$77,700–$104,500

PostedOct 5, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build measurable growth programs that bring qualified pipeline, using email, webinars, paid media, social and AI-driven channels
Test campaign ideas, study results in Adobe Analytics and Qlik, then expand the approaches that perform
Set program KPIs and reporting templates, sharing lead quality, conversion and pipeline results with stakeholders
Use customer and market insights to improve acquisition and make the prospect journey easier to navigate

What you bring

At least seven years in growth marketing or a comparable role, with campaigns that have increased pipeline
You can analyze marketing, sales and customer data using Adobe Analytics, Qlik and Excel
You have designed and run A/B and multivariate tests that improved results during a sales cycle
You can generate sales pipeline and revenue through marketing, and collaborate across teams without formal authority

Who this fits

This senior role suits a growth marketer focused on measurable pipeline and revenue, experimentation, and cross-functional work. It is remote within the United States.

From the employer

Blackbaud is looking for a strategic and results-oriented Senior Growth Marketer for the Higher Education vertical. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue while also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.  

What you will do:

Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media, and AI driven channels.

Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.

Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.

What we’re looking for:

7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.

Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.

Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.

Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.

Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.

Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.

Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.

Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

Medical, dental, and vision insurance
Remote-flexible workforce
Wellness Programs
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Donations for Doers
Pet insurance, legal and identity protection
Tuition reimbursement program