User Growth & Lifecycle Marketing Manager
At a glance
Mid-level Email Marketing role at Binance. Remote · full-time.
Pay not stated Lifecycle Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Improve new-user onboarding, personalized campaigns, and targeted engagement to lift activation and first transactions
- Build lifecycle segments, membership programs, point systems, and gamification that encourage repeat purchasing
- Create referral and viral-growth programs that bring in users through organic product growth
- Run A/B tests and segmentation work, then use the results to direct operational resources
- Work with cross-functional teams to deliver campaigns and turn data into solutions for user-growth problems
What you bring
- A record of taking user growth from zero to one or one to a thousand, with measurable retention and conversion outcomes
- More than five years in internet businesses, including over three years in senior growth roles at e-commerce or fintech companies
- Hands-on ownership of growth projects, operations, or campaigns using structured methods
- Working knowledge of A/B testing, funnel analysis, lifecycle approaches, and marketing automation tools
- Fluency in both English and Arabic for coordination with MENA partners and stakeholders
Who this fits
You’ll suit a senior individual contributor or manager-level growth marketer who can combine lifecycle strategy, experimentation, segmentation, and data analysis. The role is remote in the UAE and requires English and Arabic to work with MENA stakeholders. You’ll also need to understand multiple business-unit products, along with their users’ preferences and pain points.
From the employer
About the Role
We are seeking an experienced User Growth & Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.
Responsibilities
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Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
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Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
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Design and optimize user referral and viral growth mechanisms to drive product organic growth.
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Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
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Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
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Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
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Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
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Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
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Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
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In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
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Knowledge and experiences in using marketing automation platforms/ tools.
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Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
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Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
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Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.
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