Regional Marketing Specialist (South East Asia)

Binance binance.com Open · verified Aug 17, 2026

Remote Singapore Full-time Mid-level General Marketing

Mid-level General Marketing role at Binance. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You run integrated campaigns from strategy and briefing through execution and performance measurement
You test content, channels, creative concepts, and other ideas to improve acquisition and results
You grow local communities across social channels, forums, platforms, and chat groups
You manage KOL and affiliate relationships and create incentives that increase engagement and network growth
You coordinate events, vendors, budgets, invoices, and work across Angels and Binance teams

What you bring

You have proven community management experience, strong ownership, and emotional intelligence
You bring at least two years of launching community initiatives such as forums, ambassador programs, events, newsletters, or social channels
You have at least one year managing online and offline events
You understand cryptocurrency terminology and trends, with experience engaging communities through Telegram or similar channels
You communicate fluently in English, manage multiple priorities well, and can work flexible, extended hours

Who this fits

This remote role suits a hands-on community marketer who enjoys startup work, experimentation, and managing crypto audiences across Southeast Asia. You should be comfortable with flexible, extended hours, fluent English for overseas coordination, and strong organization across competing tasks. Additional languages are beneficial.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
Identify additional avenues to build community, KOL/Affiliates Management.
Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
Brainstorming and implementing online/offline event plans and concepts.
Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

Requirements:

Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
Understanding of cryptocurrency related terminologies and trends.
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Excellent organizational skills, ability to multitask with great time management skills.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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