Regional Growth Manager - CIS
Remote CIS Region Full-time Manager Growth Marketing
Mid-level Growth Marketing role at Binance. Remote · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll run local programs that acquire users, bring them back, and test new growth ideas
- You’ll launch and refine acquisition and activation campaigns using data and business priorities
- You’ll use A/B tests and product experiments to uncover and improve growth opportunities
- You’ll track growth metrics, interpret results, and turn findings into next steps
- You’ll coordinate with Product, CRM, Paid Ads, Content, and other teams
What you bring
- At least five years in growth, performance, digital marketing, product growth, or a related field
- A record of managing complete growth campaigns with measurable business results
- Strong analytical ability and confidence using data to guide decisions
- Experience with experimentation, A/B testing, and improving campaigns
- Native Russian, strong English communication, and interest in crypto, fintech, or emerging technology
Who this fits
You’ll suit a hands-on, data-led marketer who can own growth work and deliver independently in a fast-moving setting. This is a remote role for the CIS region, with native Russian and strong English required. Interest in crypto, fintech, or emerging technology is also expected.
From the employer
We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.
Responsibilities
- Drive user growth and reactivation through local growth initiatives and experiments;
- Launch and optimise acquisition and activation campaigns based on data and business priorities;
- Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
- Monitor key growth metrics, analyse performance, and translate insights into actions;
- Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.
Requirements
- 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
- Proven experience running end-to-end growth campaigns with measurable business impact;
- Strong analytical skills and confidence working with data to make decisions;
- Ownership mindset with the ability to execute independently in a fast-paced environment;
- Experience with experimentation, A/B testing, and campaign optimisation;
- Native Russian and strong English communication skills;
- Passion for crypto, fintech, or emerging technologies.
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