Growth Manager, West Africa

Binance binance.com Open · verified Aug 17, 2026

Remote Africa Manager Growth Marketing

Mid-level Growth Marketing role at Binance. Remote.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead West Africa lifecycle work across activation, retention, reactivation, and churn recovery
Build segmented, personalized journeys and product-channel combinations to increase long-term client value
Create education, product, and operational campaigns that improve funnel conversion and user growth
Run CRM journeys, email programs, A/B tests, and data-led experiments with internal growth tools
Track growth metrics, identify market opportunities, and localize global initiatives for West Africa

What you bring

At least five years of experience in lifecycle management
A track record of launching both broad-reach and targeted campaigns across the customer journey
Strong capability in CRM, lifecycle programs, email marketing, and automation
Hands-on experience with segmentation, customer lifecycle management, and A/B testing
Expertise in user behavior analysis, retention strategy, data mining, measurement, and analysis

Who this fits

This role suits someone who can lead lifecycle growth in West Africa through data, experimentation, and targeted customer programs. You’ll work remotely from Africa and coordinate with regional and central stakeholders to localize global initiatives. You should be a crypto enthusiast or have a strong interest in cryptocurrency and blockchain products.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.

Requirements

A minimum of 5 years of experience in lifecycle management.
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
Experience in user segmentation, customer lifecycle management, and A/B testing.
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
Creative thinking for developing innovative marketing strategies and engaging campaigns.
Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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