Senior Sponsorship Account Lead – Football
Betway Group (Betway Africa) Open · verified Oct 16, 2026 At a glance
Senior Account Management role at Betway Group (Betway Africa). Johannesburg · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Build relationships with rights holders, including the Betway Premiership, Simba SC, and football clubs’ African initiatives
- Use research and data to shape sponsorship strategy, then create annual activation plans for each property
- Set and manage property budgets, prepare them for approval, and report on spending quarterly
- Present monthly property plans and sponsorship updates, keeping each aligned with the agreed strategy
- Negotiate sponsorship renewals and extensions, coordinate contract updates with legal counsel, and track competitor activity
What you bring
- You communicate clearly in writing and speech, and can make complex ideas easy to understand
- You stay organised across several projects, with close attention to detail and ownership of your work
Who this fits
This senior account role suits someone who can coordinate sponsorship work across multiple properties and teams. You’ll need to be available for long hours and weekends during sports events. Hiring checks include credit, criminal-record, and qualification verification.
From the employer
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:
- Manage the relationship with the various rights holders.
- Betway Premiership
- Simba SC
- POC for African led initiatives for Arsenal, Manchester City and Manchester United
- Develop sponsorship strategies and activation plans with insights from market research and data
- Compile activation plans per property per annum that aligns to our strategy
- Manage and maintain budgets for each respective property
- Develop sponsorship activation budgets for approval
- Manage budget reporting quarterly
- Prepare monthly sponsorship status proposals
- Compile and present monthly plans for each property that align to strategy
- Conduct negotiation of extension and renewals of sponsorship agreements
- Work closely with legal counsel to ensure contracts are up to date and negotiated accordingly.
- Research and update competitor database to conduct comparative analysis of marketing activities, product, new features etc.
- Marketing activities in our sector
- Product features
- New features
- New sponsorships
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – you stay sharp, productive and positive in fast‑moving environments
- Accountability – You take ownership and accountability of all your work
- Flexibility – ready to work long hours and over weekends whilst sports events are taking place
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the sports industry, with a strong understanding of rights holder and agency relationships
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing sponsorship activation strategies
- In depth knowledge of various sporting codes
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
Not this one either?
Claude or ChatGPT reads the other 93,174 for you.
Get better matches →
