Retention Marketer

Betway Group (Betway Africa) Open · verified Sep 11, 2026

Hybrid Johannesburg Full-time Mid-level Retention Marketing

Mid-level Retention Marketing role at Betway Group (Betway Africa). Johannesburg · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll identify and deliver opportunities that improve conversion, cross-sell, and player retention
You'll run player-journey initiatives, review outcomes, and apply the lessons to future work
You'll coordinate support teams and suppliers so marketing projects meet timelines and deliverables
You'll manage communication touchpoints, offers, budgets, and audits across conversion initiatives
You'll track competitors, industry shifts, and marketing technology to find opportunities and risks

What you bring

You'll need the required qualification, which will be verified during recruitment
You'll be ready to complete an assessment if shortlisted
You'll be prepared for credit and criminal-record checks because the role accesses customers' financial details

Who this fits

This full-time role suits someone who can coordinate internal teams and external suppliers, manage conversion work, and use results to refine player journeys. It is hybrid and based in Johannesburg, South Africa. Recruitment includes assessment and verification checks as stated in the listing.

From the employer

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Conversion/Cross-Sell

This role identifies new marketing opportunities and works with supporting teams in scoping and implementing each opportunity. The Retention Specialist executes briefs, projects and initiatives that support the cross-sell and conversion strategy. The planning of these projects is managed in conjunction with the relevant stakeholders. They monitor and evaluate the success of every project, and recycle learnings as required.

The goal is to execute on the player journeys that would improve and deliver optimal retention rates of the organisation’s products. The Retention Specialist is fully responsible to execute, analyse and act on learnings & business requirements. Maximising return on investment and retention rates.

Implementation of initiatives to move players across platform or product where required, to ensure optimal player experience, and limit loss of revenue.

Project Management

The Retention Specialist oversees the co-ordination and implementation of marketing activities to support the Conversion/Cross-sell strategy through support teams and external suppliers. They are also responsible for close co-operation and co-ordination between supporting teams and suppliers to ensure timelines and deliverables on all projects are met to expectations and within the expected deadline. They assess internal and external capabilities of staff and suppliers and then manage expectations of key stakeholders accordingly.

Relationship Management

The Retention Specialist builds and maintain relationships with various support departments and service providers. They build excellent rapport with all levels within the organisation.

Communication

The Retention Specialist ensures all communication streams and activities are executed to maximum efficiency, addressing customer needs, and improving response rates. This role ensures that all communication touchpoints are optimally used and alter interventions where required.

Financial Management

This role is responsible for devising initiatives and offer strategies that deliver on customer expectations and support anticipated ROI per project/intervention. The Retention Specialist manages the finances and conducts forensic audits on all conversion initiatives and promotions. They then take the relevant actions and corrective measures if and when necessary.

Research and best practice

The Retention Specialist proactively maintain a thorough understanding of competitors as well as the industry to identify opportunities and threats as they arise and act on them. They

continuously maintain a thorough understanding of marketing services technology and best practices thereof.

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

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