Performance Marketing Analyst
Mid-level Performance Marketing role at BetterMe. Remote, Ukraine · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Analyze campaign, budget, and ROI/ROAS data to uncover patterns and business opportunities
- Build scripts and ad-platform API tools to monitor campaign status, performance, and budgets
- Create LLM-powered workflows that make recurring marketing tasks faster
- Maintain dashboards and reports, and help combine marketing, finance, and product data in BetterBI
What you bring
- Bring more than two years of hands-on marketing or performance marketing analytics experience
- Show a measurable result from finding a campaign-data issue or opportunity and changing the outcome
- Use SQL, Excel, and Python for data work and scripting, plus BI and visualization tools such as Tableau
- Understand Meta Ads, Google Ads, TikTok Ads, their metrics, and practical AI or prompt-engineering use
- Pair strong business judgment with confident written and spoken English
Who this fits
You’ll suit this role if you can work independently, connect marketing metrics to business results, and turn analysis into measurable action. It is a full-time remote role in Ukraine, with BetterMe also describing office, remote, or hybrid work options.
From the employer
- %BREADCRUMB_JOB_OPENINGS%
- Performance Marketing Analyst
About us:
BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
Your impact:
- Work closely with the Marketing team: analyze Performance Marketing data (campaigns, budgets, ROI/ROAS) to find patterns and opportunities on your own, and turn them into insights that impact the business — e.g. spot underperforming campaigns and show the effect of a proposed change;
- Automate and streamline marketing operations: build scripts and tools connecting to ad platform APIs to monitor campaign status, performance, and budgets, and create AI-powered workflows using LLM APIs to speed up routine tasks;
- Support dashboards and reports when needed, to keep campaign performance and KPIs visible;
- Contribute to our internal BetterBI system, combining marketing, finance, and product data.
About you:
- 2+ years of hands-on experience specifically in Marketing/Performance Marketing Analytics;
- A track record of business-impacting cases where you personally identified an opportunity or problem in campaign data, suggested a change, and achieved measurable results (e.g. increased revenue or ROAS, or saved budget).
- Proficiency in SQL, Excel, Python skills for data manipulation and scripting;
- Solid understanding of paid marketing platforms and their metrics — Meta Ads, Google Ads, TikTok Ads;
- Practical experience with AI tools and prompt engineering to solve business tasks;
- Strong business sense — you understand how marketing metrics work and why they change;
- Strong written and spoken English.
- Hands-on experience with BI tools and data visualization (e.g., Tableau)
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
Not this one either?
Claude or ChatGPT reads the other 62,107 for you.
Get better matches →