Influencer Marketing Specialist (BetterMe Store)
At a glance
Mid-level Influencer Marketing role at BetterMe. Remote, Ukraine · full-time.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Find and onboard fitness experts, UGC creators, and lifestyle influencers for social campaigns
- Reach out to creators, negotiate partnership terms, and handle collaboration contracts
- Build UGC briefs and moodboards around workouts, product use, styling, and visual direction
- Measure Instagram and TikTok campaign results, then adjust future creative and strategy
- Track health, wellness, fashion, and athleisure trends to bring new content ideas to the team
What you bring
- At least one year in influencer marketing or UGC, with strong content and storytelling experience
- Hands-on creator outreach covering sourcing, deal negotiation, and contract management
- A record of running Instagram and TikTok campaigns using performance metrics to judge results
- Fluent English plus strong communication, negotiation, and project coordination skills
- Deep knowledge of either fitness and wellness or fashion and styling, with platform-native creative judgment
Who this fits
This role suits a mid-level influencer marketer who can manage creator relationships while shaping sportswear content and styling. You should be comfortable working independently in a remote role from Kyiv, Ukraine, and writing scripts, briefs, hooks, calls to action, and ad concepts for a defined audience.
From the employer
About us:
BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
Role focus:
Within this role, you will focus on BetterMe Store's sportswear — fashion-focused content and styling.
Your impact:
- Identify, onboard, and build strong relationships with fitness professionals, UGC creators, and lifestyle influencers to produce high-quality UGC for social media campaigns — including outreach, sourcing, and negotiating collaboration terms and contracts.
- Develop detailed UGC briefs and moodboards focused on product usage, workout routines, or styling & visual aesthetics to promote BetterMe Store products across key platforms.
- Analyze the effectiveness of influencer campaigns and UGC content, leveraging a data-driven approach to optimize future strategies and initiate improvements.
- Continuously monitor market trends, viral formats, and best practices within the health, wellness, and fashion / athleisure industries, bringing fresh, innovative ideas to the team.
About you:
- 1+ years of experience in influencer marketing, UGC with a strong focus on content and storytelling (experience with the US market is a plus).
- Hands-on experience with creator/influencer outreach — sourcing, negotiating terms, and managing contracts.
- Proven experience in executing influencer campaigns and driving measurable results on Instagram and TikTok, with a solid understanding of performance marketing metrics to evaluate campaign effectiveness.
- Strong communication, negotiation, and project management skills for effective collaboration with creators and internal teams.
- Deep understanding of either the fitness & wellness space (workouts, routines, product usage) or fashion & styling (visual storytelling, aesthetics).
- Ability to craft compelling scripts, briefs, and ad concepts (hooks & CTAs) tailored to the target audience.
- Familiarity with TikTok & Instagram content: platform-native formats, creative approaches, and what makes content perform.
- Fluent English proficiency.
- Experience with affiliate platforms (e.g., ShopMy) is a plus.
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
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