Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)
At a glance
Leadership Sales Leadership role at Better Collective A/S. London · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the gaming and esports sales direction across the UK and Europe, including yearly category plans
- Find revenue opportunities across gaming, technology and youth-oriented categories
- Create scalable offers spanning sponsorships, branded content, tournaments and audience-led solutions
- Build strategic partnerships with advertisers, agencies, publishers, hardware brands and technology companies
- Work across editorial, product, marketing, data and sales operations to launch new commercial products
What you bring
- At least eight years in commercial media sales, partnerships or sponsorships
- Substantial experience in gaming and esports, with a record of selling premium partnerships
- Existing senior connections across gaming publishers, console makers, agencies, brands or related companies
- A consultative selling style, strong negotiation and presentation ability, and commercial creativity
Who this fits
You will suit this role if you understand gaming audiences, esports, fan culture and digital communities, and can turn that knowledge into high-value partnerships. It is a senior sales leadership position focused on building a European gaming and esports vertical. The role is based in London with hybrid working and covers the UK and Europe.
From the employer
About Better Collective
Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.
As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.
Gaming and esports represent one of our biggest growth opportunities.
We're looking for an entrepreneurial sales leader to build and scale this vertical across Europe.
About the Role
This is not a traditional media sales role. You will lead the direct sales strategy for Better Collective's gaming and esports portfolio, leading the development of long-term partnerships across brands including:
FUTBIN
HLTV
Dust2
Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you will develop new commercial propositions that move beyond traditional display advertising into premium sponsorships, partnerships, tournaments, branded content and audience-led solutions.
You'll have a genuine passion for sport, gaming and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators and digital communities.
Key Responsibilities
Sales Strategy
Develop and execute Better Collective's gaming and esports commercial strategy across UK & Europe.
Identify new revenue opportunities across gaming, technology and youth-focused categories.
Build scalable commercial products that go beyond traditional advertising.
Develop annual category strategies for gaming and esports.
Business Development
You will already have senior relationships with:
Gaming publishers
Console manufacturers
PC hardware brands
Technology companies
Telecommunications
Energy drinks
The Big Six global agency holding groups
Agencies specialising in gaming
Own a pipeline of strategic partnerships worth six and seven figures.
Premium Partnerships
Develop integrated commercial solutions including:
Tournament sponsorships
Creator partnerships
Premium video
Live activations
Community programmes
Product launches
Audience Intelligence solutions
First-party data partnerships
Cross-functional Leadership
Work closely with:
Editorial
Product
Marketing
Data
Sales
Operations
to develop commercially-led products from inception.
Commercial Innovation
Identify opportunities to create:
New sponsorship products
New gaming IP
Premium commercial franchises
Recurring revenue opportunities
Pan-European partnership programmes
Success Looks Like
Within 12 months you will have:
Established relationships with Europe's leading gaming advertisers
Secured multiple premium strategic partnerships
Increased average deal values significantly
Built a repeatable gaming GTM framework
Developed recurring sponsorship products
Positioned FUTBIN and HLTV as premium commercial assets
Experience
8+ years in commercial media sales, partnerships or sponsorship
Strong gaming and esports industry experience
Proven track record selling premium partnerships
Experience working with agencies and direct brands
Strong understanding of gaming audiences
Network
Existing senior relationships with companies such as:
EA SPORTS
PlayStation
Xbox
Logitech
Red Bull
Intel
Samsung
ASUS
NVIDIA
Razer
Secretlab
Alienware
SteelSeries
HyperX
Corsair
Ubisoft
Riot Games
Epic Games
Skills
You are:
A genuine passion for sport, gaming and esports
A strong understanding of modern fan culture and digital communities
Strategic commercial thinking
A consultative approach to partnership selling
Exceptional relationship-building skills
An entrepreneurial mindset with a passion for creating new commercial opportunities
Strong storytelling and presentation skills
Excellent negotiation and influencing ability
The ability to collaborate across editorial, product, marketing and commercial teams
Why Join?
This is a unique opportunity to shape one of Better Collective's fastest growing commercial verticals.
You'll have the freedom to create innovative premium products, build strategic partnerships and influence the future commercial direction of Better Collective's gaming and esports business. Working at the intersection of sport, gaming and entertainment, you'll help some of the world's biggest brands connect with highly engaged fan communities across Europe.
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