Head of PPC
Leadership Paid Search / PPC role at Betsson Group. Malta.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set global PPC strategy and budgets for existing and new markets
- Guide PPC specialists and managers through their daily work
- Oversee Search, Video, and App campaign performance and optimisation
- Use data and reporting to find growth opportunities and improve processes
- Coordinate with stakeholders, Google account teams, and external suppliers
What you bring
- At least three years leading a team of three or more professionals
- At least five years of hands-on PPC work, ideally in iGaming or across multiple brands
- Experience overseeing multiple markets or operating in a global setup
- Working knowledge of keyword research, paid media, Search Ads 360, YouTube Ads, and Excel
- A marketing degree or equivalent experience, plus strong analysis and communication skills
Who this fits
This role suits a PPC leader who can set global direction while staying involved in campaign and performance work. You’ll be based at Betsson Group’s headquarters in Malta, manage PPC specialists and managers, and work across multiple markets and external partners.
From the employer
Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta.
What is in it for me?
The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy.
Key Responsibilities
- PPC strategic planning and budgeting (M+) for current or new markets
- Supporting your team in their daily work, enabling them to achieve their goals
- Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)
- Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes
- Guarantee the highest quality of collaboration with internal and external stakeholders
- Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance.
- Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.
- Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.
Requirements:
- 3+ years experience managing a team of at least 3 professionals
- 5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment
- University degree in Marketing or equivalent work experience
- Google Ads certified preferred.
- Experience with keyword research, analysis, expansion, optimisation tools.
- Experience managing multiple markets or within a global environment
- Experience with paid media, Search Ads 360, YouTube Ads.
- Excellent Excel skills.
- Self-motivated with an analytical approach to problem solving and excellent communications skills
Challenge accepted?
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