Social Media Specialist

betgames Open · verified Sep 13, 2026

Vilnius Full-time Mid-level Social Media

Mid-level Social Media role at betgames. Vilnius · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run the people-focused social channels, with Instagram as your main outlet
You'll plan and deliver employer-brand content across posts, Reels, Stories, and other formats
You'll uncover employee stories and work with HR and Studio to make them engaging
You'll test social trends, grow the community, and improve content using performance insights
You'll support broader employer-brand work and people-related HR projects

What you bring

Bring at least two years of social media management experience
Write strong copy and stories, with a sharp visual sense and creative approach
Use analytics to judge performance while independently taking ideas through delivery
Communicate confidently in English and Lithuanian across HR, Studio, Marketing, and company teams
Enjoy connecting with people and drawing out authentic stories

Who this fits

You'll thrive if you are proactive, organized, curious, and comfortable turning everyday workplace moments into employer-brand content. You'll work within HR and collaborate with Studio, Marketing, and colleagues across the company. The role is based in Vilnius and offers a flexible model with two Fridays off and eight remote workdays each month.

From the employer

About BetGames

BetGames is an award-winning international developer and distributor of innovative gaming products for the betting industry (B2B). Our mission is to help our partners nurture casual players into engaged gamers. Since pioneering the live dealer betting sector in 2012, we have grown into a market leader, offering a unique blend of LIVE, RNG, and branded betting games, including numbers, table games, and casino experiences such as crash games, tap games, and slots. Our diverse portfolio — including titles like Skyward, Crypt of Giza, Wheel of Fortune, and Penguin Rush — is designed to be simple, engaging, and entertaining for recreational bettors and gamers. With a strong focus on fun and safe gaming, we serve over 2,000 brands globally in more than 50 countries, delivering top-tier interactive experiences to both online and land-based operators.

Your focus

We’re looking for a Social Media Specialist to join our HR team and take ownership of our company’s people-focused social media presence. This role will be at the heart of our employer brand, helping us showcase our people, culture, opportunities, and everyday life at the company.

Take ownership of our people-focused social media channels, with Instagram as the primary focus.
Develop and execute a social media content plan that supports our employer-brand goals.
Come up with content ideas and turn them into engaging posts, Reels, Stories, and other social formats.
Work closely with our people to discover interesting stories, personalities, and moments worth sharing.
Collaborate with the HR and Studio teams to develop creative concepts and bring content to life.
Stay curious about social media trends, new formats, and proactively test new ideas.
Build and nurture an engaged community around our people-focused channels.
Track performance, understand what resonates with our audience, and use insights to continuously improve our content.
Support the HR team with wider employer-brand initiatives and people-related projects.

We expect you have

2+ years of experience managing social media.
A strong understanding of social media formats, trends, and what makes people stop scrolling.
Excellent copywriting and storytelling skills.
A genuine interest in people, culture, and employer branding.
A creative mindset and a good visual eye.
The ability to spot a good story and turn everyday moments into engaging content.
Someone who is comfortable approaching people, asking questions, and bringing out authentic stories.
Strong communication and collaboration skills - you’ll work with HR, Studio, Marketing teams, and people across the company.
The ability to take an idea from concept to execution and manage projects independently.
Comfortable using social media analytics to understand what works and make content better.
Proactive, curious, organized, and excited to experiment with new ideas.
Fluent in English and Lithuanian.

By joining us you will

Be part of an international company with a dynamic, fast-paced work environment
Work in a modern, centrally located office in Vilnius with free parking nearby
Enjoy a flexible work model with 2 Fridays off and 8 remote workdays per month
Bring your ideas to life in an environment that values trust over micromanagement
Have opportunities for professional growth through internal and external training
Receive comprehensive health insurance after your probation period
Get a digital shop budget after completing your probation period
Access a sports club membership after your probation period
Salary range: 2400-2800 EUR (gross)

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