Marketing & Content Development Manager, Grace Corner

Bertelsmann bertelsmann.com Open · verified Sep 18, 2026

92018, Carlsbad, PO Box 5100, United States Manager General Marketing

Mid-level General Marketing role at Bertelsmann. 92018, Carlsbad, PO Box 5100, United States · $70,000–$80,000 base.

SalaryStated by Bertelsmann

$70,000 – $80,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll set launch plans for online courses, Bible studies, virtual events, streaming experiences, and other digital products
You’ll build campaigns across email, web, social, paid media, and other digital channels
You’ll work with Christian authors and internal teams to bring new digital products from concept to market
You’ll write newsletters, landing pages, emails, product copy, scripts, and launch messages
You’ll review campaign results and turn findings into recommendations for stronger engagement and acquisition

What you bring

You bring at least four years in digital, product, or content marketing, or a related field
You’ve planned and delivered launches for courses, events, educational programs, memberships, or similar consumer digital products
You write, edit, and tell stories well across email, web, landing pages, and social media
You can manage multiple launches while coordinating with teams, authors, and external partners
You’ve used AI to support marketing and content work without losing an authentic brand voice

Who this fits

This role suits a creative, organized marketer who can lead launches, collaborate with Christian authors, and develop faith-centered digital content. Familiarity with Christian publishing, ministry, faith-based organizations, or theological education is strongly preferred. The position is remote, but you must live in or be willing to relocate to an eligible state, and the schedule includes a four-day work week.

From the employer

Company Description

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people’s lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

About Grace Corner

Grace Corner is a direct-to-consumer digital platform developed through a collaboration between Penguin Random House Christian Publishing and Hay House. This faith-centered platform brings together trusted Christian authors and Scripture-centered content, offering devotionals, Bible studies, video resources, and digital tools that support individuals, families, and churches in their faith journey.

Job Description

Position Summary

As our Marketing & Content Development Manager for Grace Corner, you'll lead the marketing strategy, content development, and execution of digital product launches across online courses, Bible studies, virtual events, streaming content, and other faith-based experiences. Partnering with Christian authors, Penguin Random House Christian Publishing, and internal cross-functional teams, you'll develop integrated marketing campaigns, create compelling promotional content, and help grow Grace Corner's direct-to-consumer platform across web, mobile, email, and other digital channels. This is an exciting opportunity for a creative marketer who enjoys bringing meaningful digital experiences to life.

The annual salary range for this position is $70,000–$80,000. This position is remote and open to candidates residing in eligible U.S. states.

Responsibilities and Expertise

Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
Ensure consistent brand messaging and customer experiences across all marketing channels and digital touch points.
Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Skills, Knowledge & Abilities

Proven digital marketing experience developing and executing integrated marketing campaigns.
Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences.
Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels.
Strong understanding of product marketing, customer journeys, and content strategy.
Excellent project management and organizational skills with the ability to manage multiple priorities and product launches.
Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners.
Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations.
Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms.
Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice.

Qualifications

Education and/or Experience

Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline
Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences.
Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media.
Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred.
Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience

Additional Information

Why Should You Apply?

Remote
Meaningful Work
4-Day Work Week
Great Benefits

Benefits

Comprehensive Medical, Dental, and Vision Insurance
PTO, Pay in Lieu of Time Off, and Shared Leave
Paid Holidays + Floating Holiday
401k Match
Company paid Short-Term & Long-Term Disability
Company paid $50K Life/AD&D Insurance
Emergency Savings Account + Company Contribution
Flexible Spending
Gym Membership Discounts
Professional Development & Education Assistance
Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Work Location & Eligibility

Hay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

While this is a remote position, Hay House is only able to employ candidates who reside or willing to relocate to the following states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here.