Digital Brand Specialist - Beauty (Hybrid)
At a glance
Mid-level Brand Marketing role at Belk. Charlotte · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set up products and check their attributes so the right items appear correctly on Belk.com
- Work with taxonomy, onsite search, and SEO teams to add navigation paths and improve facets and browsing
- Improve product detail pages by reviewing size and fit details, attributes, images, and customer reviews
- Use site reports, customer dashboard, email, and homepage data to spot ways to lift sales, conversion, and profit
- Join quarterly business reviews and share findings that help shape the next steps for the online experience
What you bring
- You have prior experience assigning product attributes
- Retail experience and a practical grasp of retail operations are preferred
- You need strong Excel skills and experience with Microsoft Office applications
- You can communicate clearly, report progress across teams, and organize work to meet deadlines
Who this fits
This mid-level role suits someone focused on digital product setup, attribution, and improving customers’ online product discovery. The role reports to the Manager, Digital Merchandise and requires travel as needed.
From the employer
• Accountable for all product set-up
• Subject matter expert in product attribution
• Collaborate and work cross-functionally with stakeholders to analyze, educate, and assist in understanding standards for product attribution, i.e. Search, Taxonomy, & Analytic Teams
• Troubleshoot at all levels of the applications
• Partner with the Taxonomy, Onsite Search, and SEO teams to drive new navigation points for the website
• Alignment of data across all customer touch points and devices, establish best practices across competitive landscape; assist in promotion execution, brand shop execution, facet and browse optimization
• Product detail page optimization: inclusive of size & fit Information, attribution, images, and product reviews
• Identify online opportunities to increase sales, conversion and profit performance by leveraging site reporting, the customer dashboard, e-mail and HP data
• Key Quarterly Business Review (QBR) participant. Provide insights to help determine next steps for best online experience
Education / Experience Requirements:
Position Contribution Level :
Minimum Education & Experience:
• Previous experience with product attribution
• 3 years Retail experience preferred
• Functional understanding of retail business processes
Preferred Education & Experience:
• Bachelor's degree is preferred
Knowledge / Skills Requirements:
• Microsoft suite of applications (Excel, Outlook, Word, Power Point). Proficient in Excel
• Experience in attribution tools such as Salsify, IBM PIM, etc.
• Strong communication Skills – both oral and written
• Effective at reporting task status in a cross-functional environment
• Must have organizational, analytical, negotiation, and problem solving skills
• Must have strong interpersonal skills in order to meet routinely with individuals at all levels of the organization
• Ability to manage time and meet deadlines
• Ability to travel as needed (manual travel is required)
Reporting Relationships:
Manager, Digital Merchandise
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