Growth Lead, Product
At a glance
Senior Growth Marketing role at Beli. New York · full-time · no salary stated · we estimate $137,500–$196,250.
Beli has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Use product data to spot growth opportunities, then test and launch changes with engineering and design
- Make sharing easier so existing users can bring friends into the app
- Get new users to their first rankings, friends and tailored recommendations sooner, even without an existing network
- Create reasons to return when choosing where to eat, and use A/B tests to improve product decisions
What you bring
- At least five years in consumer mobile app growth product work, or equivalent growth engineering or data science experience with execution ownership
- A track record of measurable improvement in acquisition, activation or retention
- You have designed, run and interpreted A/B tests, and can work analytically with large datasets
- You use Beli and understand referral loops, network effects and lifecycle growth
Who this fits
This senior role suits someone who will build and ship personally, move quickly through constraints and work closely with a small team. You'll collaborate with engineering, design and product leaders, as well as the CEO and CTO. The role is based in New York.
From the employer
About Beli
By changing the way people explore restaurants, Beli has emerged as one of fastest-growing consumer platforms in the world. Beli helps you build organized restaurant lists and maps, share them with friends, and discover new spots around the world according to your personal taste.
The Role
You'll own product-led growth end to end: identifying opportunities in the data, designing experiments, and shipping improvements alongside engineering and design. You'll work directly with the CEO, CTO, and product leadership, with the autonomy to move quickly and make a meaningful impact.
What You'll Work On
- Organic growth loops. Make it easier for existing users to bring their friends to Beli. Improve conversion at natural sharing moments and discover new opportunities for growth.
- New user activation. Help new users reach their first rankings, first friends, and first personalized recommendations as quickly as possible, including those who join without an existing network.
- Retention and engagement. Understand what makes Beli a habit and build experiences that keep users coming back whenever they're deciding where to eat.
- Experimentation. Build and run a rigorous, high-tempo A/B testing practice that helps the team learn quickly and make better product decisions.
What We're Looking For
- 5+ years of experience in growth product management at a consumer mobile app, or an equivalent background in growth engineering or data science with direct ownership of product execution.
- A proven track record of improving acquisition, activation, or retention, with measurable results.
- Strong understanding of referral loops, network effects, and lifecycle growth.
- Strong analytical skills, fluency with AI tools, and comfort working with large datasets.
- Extensive hands-on experience designing, running, and interpreting A/B tests.
- Excellent judgment, resourcefulness, and a bias toward action. You move quickly, work through constraints, and know when to experiment versus investigate further.
- A willingness to be hands-on, build and ship things yourself, and collaborate closely with a small team rather than delegating execution.
- You use Beli.
Compensation
Compensation will be determined based on experience and skills. This position also includes equity as part of the total compensation package.
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