Marketing Sr Director

Bayer bayer.com Open · verified Oct 22, 2026

Ciudad de México Director General Marketing

At a glance

Director-level General Marketing role at Bayer. Ciudad de México.

Pay not stated Marketing Director salary

RoleGeneral Marketing

SeniorityDirector

LocationCiudad de México

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set marketing direction by turning consumer, market and business insights into growth, share gains and stronger brands
Shape the product portfolio and innovation pipeline, developing new offers to support future competitiveness
Plan pricing and marketing programs, then use print, broadcast and digital media to launch and position products
Review market shifts and customer data to spot opportunities and improve brand performance
Lead talent development and workforce planning, while aligning capability needs with Work Leads and business priorities

What you bring

You have built capabilities at enterprise, functional or team level and can coach talent through development and succession planning
You can influence across teams and markets, and make fair talent decisions grounded in evidence
You have led business transformation, innovation or organizational change
You are fluent in both English and Spanish

Who this fits

This director-level role combines marketing strategy with leadership of a professional coaching group, including talent development and capability building. The scope is local to Mexico, and the position is full-time in Ciudad de México.

From the employer

Marketing Home Lead

As a Home Lead, lead the Brand Building professional Home for the assigned coaching span by stewarding capabilities and talent, enabling career growth and mobility, and partnering with Work Leads to balance business delivery with sustainable capability development under the Dynamic Shared Ownership model.

Lead the Marketing strategy by translating consumer, market, and business insights into profitable growth, market share expansion, and sustainable brand building.

Scope

Geography: Local
Country: Mexico

Key Responsibilities

Home Leadership, Capability and Talent Stewardship

Build critical Brand Building capabilities and address priority skill gaps.
Coach and develop talent through career planning, regular feedback, and meaningful development opportunities.
Lead performance management, talent reviews, succession planning, and workforce planning using fair, consistent, and evidence-based standards.
Enable talent mobility and agile skills deployment across markets, teams, and Homes.
Build a connected Brand Building community that promotes belonging, collaboration, and knowledge sharing.
Partner with Work Leads, HR, and key stakeholders to align talent and capability priorities with business needs.
Role-model VACC leadership and enable effective collaboration between Home and Work responsibilities.

Marketing Strategy and Business Leadership

Design, develop, and implement strategic marketing programs and pricing strategies to support the organization’s products and services across different market sectors.
Lead the marketing strategy by translating consumer, market, and business insights into profitable growth, market share expansion, and sustainable brand building.
Lead the portfolio strategy and innovation pipeline, accelerating new value propositions to strengthen future competitiveness.
Use a range of marketing strategies and media, including print, broadcast, and digital channels, to effectively launch and position products and services.
Collaborate with Sales and technical teams to identify and execute targeted marketing strategies aligned with business objectives.
Manage work across multiple marketing sub-families, including product and brand marketing, P&L management, advertising, and promotional activities.
Analyze market trends and customer data to identify opportunities, inform marketing strategies, and enhance overall brand performance.
Act as a Home Lead who shapes business decisions and mobilizes Sales, Finance, Supply, Medical, Regulatory, and Digital & Data teams around shared priorities and outcomes.

Key Working Relationships

The Home Lead works closely with:

Work Leads
Other Home Leads
Capability and Talent partners
Human Resources
Sales, Finance, Supply, Medical, Regulatory, and Digital & Data teams
Employees across the assigned coaching span

Skills and Qualifications

Demonstrated experience building capabilities at enterprise, functional, or team level.
Demonstrated strength in coaching, talent development, succession planning, and workforce planning.
Ability to lead through influence across diverse markets, teams, and stakeholder groups.
Ability to make fair, consistent, and evidence-based talent assessments and decisions.
Experience enabling career mobility, talent flow, and skills deployment across organizational boundaries.
Demonstrated track record in business transformation, innovation, and organizational change.
Fluent in English and Spanish.
Entrepreneurial mindset and strong influencing skills.
Strong data-driven decision-making capabilities.
Innovation mindset, learning agility, courage, and resilience.

Período de aplicación: 14 al 28 Octubre Código de referencia: 893038 División: Consumer Health Ubicación: Mexico : Ciudad de México : Ciudad de México Área funcional: Acceso al Mercado Grado de posición: VS 3 Tipo de empleo: Permanente Tiempo de trabajo: Indefinido - Full Time