Associate Manager Upstream Marketing & Geographic Expansion

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Associate Market Manager, Upstream Marketing and Geographic Expansion

For us, working at Baxter is not just a job—it’s a calling. Our mission to save and sustain lives unites us. Thank you for contributing your talent to make a positive impact on millions of people around the world.

We are driven not by what will be easy, but what will transform global healthcare for generations to come. Together, we create a place where we are happy, successful and inspire each other as we pursue rewarding careers. We’re grateful you’re interested in continuing your career journey with Baxter. This is where you can do your best work. Where your purpose accelerates our mission.

Your Role at Baxter

This is where your ideas lead to success!

As an Associate Marketing Manager you will lead marketing analytics and new market expansions for the Infusion Therapies & Technologies (ITP) division while serving as the upstream marketing lead for our pharmacy tools portfolio. Baxter’s ITP division is a $6B global business that includes a vast portfolio of products, e.g., IV solutions, clinical nutrition, infusion technologies, specialized patient monitoring, and digital health platforms.

This role plays a critical part in shaping ITP’s geographic expansion strategy and ensuring the long‑term success through strong analytics and cross‑functional project leadership. This individual will have the opportunity to partner closely with global commercial teams across all commercial divisions, finance, R&D, project management, and manufacturing strategy to execute assigned projects. Approximately 60% of the role is focused on market expansion strategy and execution, while 40% is focused on supporting analytics.

What you’ll be doing

New Market Expansion Strategy

• Partner with regional marketing, regulatory, and commercial teams to define and prioritize geographies for expansion.

• Build business cases, incorporating market sizing, financial modeling, barriers to entry, and launch implications.

• Develop structured expansion frameworks and templates to drive consistency and repeatability across geographical markets.

• Assess regulatory, reimbursement, competitive, and customer environment considerations for new market entry.

• Coordinate with Manufacturing Strategy, plants, and logistics teams for COGS and freight production considerations into market assessments across all regions.

• Work collaboratively with regional teams and support the transition of ownership from product teams to regional commercial stakeholders.

Market Analytics & Insight Generation

• Develop dashboards, tools, and models to monitor category trends across the ITT division including but no limited to utilization patterns, pricing, and competitive movements.

• Integrate secondary market data, customer insights, and internal performance to build a holistic view of category performance.

• Perform forecasting and scenario analysis to support annual and quarterly planning, strategic planning, portfolio optimization and investment decisions.

• Transform data into executive-ready dashboards and insight summaries that support portfolio and investment decisions for upstream marketing and leadership teams.

Who You Are

You are a highly analytical and detail‑oriented marketer who thrives on transforming data into clear insights that drive decision‑making. You bring strong proficiency with analytical and project management tools—including Excel, Power BI, Tableau, Clarivate, MS Project, and Smartsheet—and you apply them confidently to structure complex problems, develop models, and communicate findings with clarity.

You excel at managing multiple projects simultaneously, creating organized plans, driving accountability, and proactively mitigating risks. You communicate with precision, simplify complexity for diverse audiences, and bring a calm, solutions‑oriented approach to ambiguous situations. You work effectively across global, matrixed teams, influencing and motivating cross‑functional partners without formal authority.

What You Bring

• Bachelor’s degree in marketing, business or science/technology field required; advanced coursework or an MBA is a plus.

• 2+ years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry. Experience supporting global or regional markets is strongly preferred.

• Demonstrated ability to conduct market sizing, forecasting, and scenario modeling to support strategic and financial decision‑making.

• Proficiency with analytics tools, forecasting systems, and data visualization platforms such as Excel, Power BI, Tableau, and other relevant technologies.

• Proven success managing complex, cross‑functional projects with clear timelines, milestone tracking, risk mitigation, and stakeholder alignment.

• Strong cross‑functional leadership skills, with the ability to influence global teams and drive accountability across matrixed environments.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The minimum salary for this position is €36 800.00 ​annually. Your initial pay could be at the minimum or higher based on skills and expertise, experience, and other relevant factors, all of which are subject to change. This position may also be eligible for competitive benefits, discretionary bonuses, and/or long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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