Director of Marketing

Bath Planet bathplanet.com Open · verified Oct 25, 2026

Toms River Full-time Director Marketing Leadership

At a glance

Director-level Marketing Leadership role at Bath Planet. Toms River · full-time · no salary stated · we estimate $152,594–$247,500 across the United States.

Estimated pay

Bath Planet has not published a salary for this role. The figure below is our estimate, not theirs.

$152,594 – $247,500

What the middle half of lead marketing leadership roles in the United States paid, among postings that did state a salary.

Worked out from 364 postings that stated pay, median $205,000. Last updated Oct 24, 2026.

RoleMarketing Leadership

SeniorityDirector

LocationToms River

EmploymentFull-time

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Grow lead generation through paid search and social, broadcast, direct mail, events, retail, canvassing and third-party sources
Manage channel spend against lead costs, appointment-setting, issue rates and sales costs
Partner with call center and sales groups to strengthen lead quality, response speed and close rates
Direct agencies, vendors and marketing staff, using daily results to guide quick decisions
Create offers and messaging, try fresh lead sources, and help take marketing into new markets

What you bring

At least five years in marketing leadership, focused on generating leads
You can quantify lead growth while showing lower acquisition costs
You know paid search, paid social, offline media and the analytics used to judge them
You have hands-on CRM and marketing-platform experience, such as Salesforce, HubSpot or another listed tool

Who this fits

This director position suits a hands-on leader who can connect lead generation to appointments and sales. Bath remodeling experience is preferred, while high-volume direct-to-consumer or in-home sales backgrounds are also relevant. You'll report to ownership and manage internal marketing staff.

From the employer

Job Title: Director of Marketing – Home Improvement

About Us

We are an established, fast-growing home improvement company specializing in bathroom remodeling. Our business runs on a steady flow of quality leads, and we are looking for a marketing leader who knows how to produce them, scale them, and make every dollar count.

The Role

This is not a typical marketing job. We need a proven lead generator: someone who has built and scaled direct-to-consumer lead programs and can show the numbers to prove it.
Experience in home improvement, especially 1-day or 2-day bath remodeling, is a big plus. We're also open to strong lead generation leaders from other industries, such as HVAC, roofing, windows, insurance, home security, financial services, or other in-home or appointment-based sales models.
You'll need to understand how a lead becomes an appointment, how an appointment becomes a sale, and how cost per lead, cost per appointment, and cost per sale fit together. You will own our marketing engine from strategy through execution and report directly to ownership.

What You'll Do

Build, manage, and grow lead generation across all channels, including paid search, paid social, TV, radio, direct mail, events, home shows, retail partnerships, canvassing, and third-party lead sources
Own the marketing budget and hold every channel accountable for cost per lead, set rate, issue rate, and cost per sale
Work closely with the call center and sales teams to improve lead quality, speed to lead, and close rates
Manage agencies, vendors, and internal marketing staff
Track performance daily and make fast, data-driven decisions
Develop offers, promotions, and messaging that drive response in a competitive market
Find and test new lead sources while scaling what works
Support expansion into new markets as we grow

What We're Looking For

5+ years of marketing leadership with a direct focus on lead generation (required)
A proven record of growing lead volume while lowering acquisition costs, with results you can quantify
Experience in home improvement, especially 1-day or 2-day bath remodeling (strongly preferred, not required)
Background in high-volume, direct-to-consumer, or in-home sales environments
Strong command of paid search, paid social, and offline channels, plus the analytics behind them
Hands-on experience with CRMs and marketing platforms such as [Salesforce, HubSpot, LeadPerfection, Google Ads, Meta Ads]
Comfortable managing a significant budget and owning the results
A leader who rolls up their sleeves, moves fast, and thrives under pressure

The Right Person

We are looking for a rare kind of marketer: someone who is as comfortable in a spreadsheet as in a strategy meeting, who treats the company's money like their own, and who takes it personally when lead flow slows down.
Whether you've spent your career in home improvement or built lead engines in another industry, what matters most is that you know how to generate quality leads at scale. You are competitive, honest, and relentless about results, and people enjoy working with you. If you're ready to make a real impact, we want to talk to you.

What We Offer

Competitive base salary with performance-based bonuses
[Health, dental, and vision insurance]
[401(k) with company match]
[Paid time off]
Direct access to ownership and real influence on the direction of the company
Room to build, lead, and grow with us

How to Apply

Submit your resume along with a brief note describing your lead generation experience and the results you've achieved, such as lead volume growth or improvements in cost per lead or cost per sale. If you're coming from outside home improvement, tell us how your experience would translate. All inquiries are kept confidential.
We are an equal opportunity employer.

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