Field Marketing Executive

BASF basf.com Open · verified Sep 18, 2026

Petaling Jaya Mid-level Event Marketing

Mid-level Event Marketing role at BASF. Petaling Jaya.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll organize rice customer forums, supporting speakers, logistics, and presentation materials
You'll run shop-front promotions with sales teams and distribute campaign materials and samples
You'll keep customer visit records accurate while tracking DCA activity and sales productivity
You'll join rice demonstrations and collect information from farmers and retailers

What you bring

You'll have a bachelor's degree in agriculture, marketing, or a related field
You'll communicate well and coordinate activities effectively
You'll be ready for frequent travel and work in rural settings
You'll use digital tools and basic data-entry platforms

Who this fits

You'll suit a field-oriented role based in Petaling Jaya that combines customer engagement, demonstrations, promotions, and data work. Travel will take you across Malaysia's rice-growing regions, with flexible hours shaped by farmer schedules and seasonal activities.

From the employer

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

Position Overview

The Field Marketing role supports rice-focused marketing initiatives through direct customer engagement, shop front programs, data management, and field demonstrations.
This role is essential in driving brand visibility, gathering market insights, and supporting sales force effectiveness across Malaysia’s rice-growing regions

Job Responsibilities:

1.Customer Forums

Coordinate logistics and content for rice customer forums.
Support speaker preparation and presentation materials.
Capture customer feedback and insights for post-event analysis.

2.Shop Front Sales Programs

Plan and execute shop front campaigns in collaboration with sales teams.
Ensure promotional materials and samples are distributed effectively.

3.Customer Data Entries

Maintain accurate and timely customer visit reports and data entries.
Support DCA execution tracking and sales team productivity metrics.

4.Field and Rice Demo Visits & Surveys

Participate in field demo visits to showcase product performance.
Support rice team in data collection from farmers and retailers.

Job Requirements:

Bachelor’s degree in Agriculture, Marketing, or related field.
Strong communication and coordination skills.
Willingness to travel frequently and work in rural environments.
Familiarity with digital tools and basic data entry platforms.

Working Conditions

Field-based role with frequent travel across rice-growing regions.
Flexible hours to accommodate farmer schedules and seasonal activities.