Lifecycle & Content Marketing

Base Power Company basepowercompany.com Open · verified Aug 17, 2026

On-site Austin Full-time Mid-level Content Marketing

Mid-level Content Marketing role at Base Power Company. Austin · full-time · no salary stated · we estimate $70,000–$105,000.

Estimated pay

Base Power Company has not published a salary for this role. The figure below is our estimate, not theirs.

$70,000 – $105,000

What the middle half of mid-level content marketing roles in Austin paid, among postings that did state a salary.

Worked out from 5 postings that stated pay, median $80,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run CRM workflows, audience segments, automations, lead scoring, and data-quality processes
Create and improve lifecycle journeys across email, SMS, and in-app experiences
Track performance with dashboards, then test triggers, segments, and sends to lift conversion
Write consumer-friendly emails, landing pages, onboarding content, scripts, newsletters, and ads
Set messaging standards and align communications across web, email, SMS, social, design, sales, and operations

What you bring

Three to seven-plus years in lifecycle, CRM operations, growth marketing, or content strategy at fast-moving companies
Hands-on experience configuring and improving journeys in HubSpot, Braze, Iterable, or comparable CRM platforms
You can handle technical CRM setup while producing clear, effective marketing copy
You’ve built organic content programs that increase audience growth and engagement
You use data to evaluate results and have strong organization and project coordination skills

Who this fits

You’ll suit a lean, high-ownership startup environment where priorities can change quickly and you’re expected to act with urgency. The role is based onsite in Austin and requires in-person work with a schedule that is not limited to standard business hours. You’ll work across marketing, design, sales, and product while owning outcomes.

From the employer

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

This isn't a traditional lifecycle or content role. It's both, with the balance tipped toward the platform. You'll own our lifecycle marketing engine end-to-end: the workflows, automations, segmentation, and triggers that move homeowners through the funnel, and the copy that runs through them.

Most of your time will go to building and maintaining lifecycle infrastructure in our CRM. The rest goes to writing and shaping the content that fills it: email, SMS, landing pages, onboarding flows, organic and paid creative. You'll combine hands-on platform expertise with conversion-focused copywriting to build a system that educates, nurtures, and converts homeowners at scale.

If you love writing, operations, testing, and building something category-defining from the ground up, this role is for you.

What You'll Do

CRM & Lifecycle Architecture

Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene
Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments
Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion
Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools)

Copy & Content

Translate complex concepts into simple, consumer-friendly language
Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative
Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond
Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build

What You'll Bring

3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies
Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs — workflows, automations, integrations, and reporting
Comfort in the technical details of CRM configuration, plus strong writing and copywriting ability
Proven ability to create organic content strategies that grow audience and engagement
Strong organizational and project management skills to coordinate across multiple stakeholders
A data-driven approach to measuring and improving performance

About the Team

The Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

Our Values

First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.