Marketing Communications Specialist
At a glance
Mid-level Communications role at Barrywehmiller. Green Bay · full-time · no salary stated · we estimate $78,000–$133,675 across the United States.
Barrywehmiller has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate marketing work between sales, product management and shared services, keeping it on schedule and within budget
- Meet with sales and product managers to find needs, then shape campaigns, sales tools, PR and trade show materials
- Present project concepts for approval, track progress and update stakeholders on status
- Keep sales literature, training decks and other tools accurate, current and easy for sellers to access
- Maintain the Green Bay experience centers, refreshing displays to tell the platform’s story
What you bring
- You can turn sales and product needs into practical marketing solutions and finished materials
- You bring product, market and business knowledge to align marketing work with segment plans and goals
Who this fits
This mid-level role suits someone who can coordinate projects and work directly with sales, product managers, shared services and vendors. It includes both hands-on work such as design or copywriting and oversight of the Green Bay experience-center displays.
From the employer
About Us:
BW Converting is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.
Job Description:
The Marketing Specialist’s primary responsibility is to manage relationships between BW Converting’s Print, Bag, Mail, and IET Sales teams, Product Management teams, and the Marketing Shared Services team. Acting as a liaison, this role works closely with the Strategic Marketing Leader to ensure that marketing initiatives are executed efficiently, delivered on time, within budget, and aligned with the business segment’s marketing and product lifecycle plans and overall business objectives.
Primary responsibilities:
Ensure sales’ marketing needs are met.
- Manage marketing across various channels: OEMs, end users, independent reps, equipment dealers, and others
- Engage heavily with Sales, Product Management, and Marketing Shared Services to ensure alignment
- Display extensive knowledge of products, markets, and business goals
- Deliver sales enablement materials
Ensure the marketing communications plan is executed.
- Work with the Strategic Marketing Leader to drive campaigns to generate qualified leads
- Drive content and collateral output
- Develop a plan for delivering materials and prioritizing projects
- Traffic-manage current projects and planned projects
- Ensure execution and production of deliverables
Key tasks:
- Meet regularly with Product Managers and Sales teams to thoroughly understand Converting Technologies’ products and markets and identify marketing needs and opportunities.
- Develop solutions to meet those needs and opportunities. Solutions may include advertising and promotional campaigns (print and/or digital), sales tools (literature, website, Showpad, ROI calculators, presentation assets, product sample designs, etc.), public relations (press releases and podcasts), tradeshow support (booth graphics, videos, giveaways, etc), and more.
- Present concepts to key stakeholders for review and approval before submitting for implementation.
- Track and provide status updates on projects to key stakeholders.
- The Marketing Specialist will use their discretion to determine the best way to execute projects according to the agreed-upon schedule, budget, strategy, and channels.
- The Marketing Specialist may handle execution of the project (including concept development, graphic design, and/or copywriting) or collaborate with and/or direct the Marketing Shared Services team or other vendors and suppliers to complete projects.
- Ensure sales enablement materials (e.g., literature, training decks, sales tools, etc.) are up to date, accurate, and easily accessible by salespeople.
- Additionally, the Marketing Specialist may be called upon to help with projects related to overall platform branding and promotion, as well as provide the platform Leadership or People teams with creative, photography, and branding support.
- Also in scope is the maintenance of the Guest Experience Center and Packaging Innovation Center located at the Ashland site in Green Bay, WI. This includes ensuring display materials are current and in good shape, and changing or adding display materials as necessary to best tell the story of BW Converting.
At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
BW Converting
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