Marketing Business Intelligence Analyst
At a glance
Mid-level General Marketing role at Barnes & Thornburg LLP. Indianapolis · full-time · no salary stated · we estimate $100,000–$138,000.
Barnes & Thornburg LLP has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Gather and maintain matter, relationship, credential, industry and market-opportunity intelligence for business development
- Make intelligence collection consistent across firm systems so teams can find and analyze it efficiently
- Research competitors and market shifts to inform business development plans and practice planning
- Build dashboards, profiles and reports that turn findings into decision-ready summaries for firm, practice and client teams
- Set up news and litigation alerts covering selected clients, prospects and industries
What you bring
- A bachelor’s degree or equivalent in business, economics, marketing, information science or a related area
- At least three years in competitive intelligence, market research, business analysis or another listed function
- Strong research, data handling and analytical ability, including drawing useful findings from complex datasets
- Familiarity with relationship mapping, credentials tracking and market-opportunity analysis
Who this fits
This mid-level, onsite Indianapolis role suits someone who can turn detailed research and data into useful business-development insight. You’ll collaborate with internal stakeholders and manage information across firm systems.
From the employer
The Business Intelligence Analyst will be instrumental in helping the firm collect, track, analyze, and deploy business intelligence to advance marketing and business development strategies.
The Analyst will drive the systematization and standardization of key business data and work to streamline the technology and repositories used to catalog and manage this intelligence. This work will directly support the firm's efforts to strengthen client relationships, deepen market insights, and uncover new growth opportunities.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Primary duties and responsibilities necessary for successful job performance include:
1. Collect, organize, and maintain critical business intelligence, including:
o Experience Data: Matter descriptions, jurisdictional expertise, industry/sector familiarity, and practice nuances.
o Relationship Data: "Who-Knows-Whom”, referral sources, judges, co-counsel, opposing counsel, clients, prospects, alumni, and other key contacts.
o Rankings & Credentials: Firm and attorney rankings, awards, and specialized educational credentials.
o Industry trends affecting current and prospective clients and target sectors.
o White Space Analysis: Underdeveloped or emerging practice areas and client needs for targeted business development efforts.
2. Standardize and systematize the collection and maintenance of business intelligence across firm systems and platforms to enable efficient retrieval and analysis.
3. Partner with internal stakeholders to ensure business intelligence is actionable, current, and easily accessible for marketing, client development, and strategic initiatives.
4. Conduct competitive research and market trend analysis to inform business development strategies and practice planning.
5. Create visual dashboards, profiles, and reports summarizing intelligence insights to support decision-making at the firm, practice group, and client team levels.
6. Establish and maintain news and litigation alerts to track updates on clients, prospects, and industries of strategic interest.
7. Contribute to cross-practice and firmwide initiatives focused on strengthening the firm's competitive positioning and market responsiveness.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
1. Bachelor’s Degree or equivalent in Business, Economics, Marketing, Information Science, or a related field.
2. 3+ years of experience in competitive intelligence, knowledge management, market research, business analysis, or business development, preferably in a law firm, consulting, or professional services environment.
3. Strong analytical, research, and data management skills, with the ability to extract meaningful insights from complex datasets.
4. Familiarity with client relationship mapping, rankings and credential tracking, and market opportunity analyses.
5. Familiarity with CRM and experience databases common to the legal industry.
6. Excellent written and verbal communication skills, with the ability to distill complex research into clear, actionable summaries.
7. High attention to detail and strong project management skills; ability to manage competing priorities and deadlines.
8. Proactive, self-motivated, and collaborative approach to work.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirement.
Equal Employment and Opportunity Statement:
Barnes & Thornburg is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.
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