MGR (MARKETING-EBU)
Mid-level General Marketing role at Bajaj Auto. Akurdi.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead ATL and BTL marketing activations that support defined sales objectives
- Manage product road maps, life cycles, launches, messaging and campaign materials
- Build brand strategies and yearly action plans around positioning and the marketing mix
- Turn market and consumer research into product insights and risk-mitigation plans
- Coordinate media partners and extend BTL campaigns across the country
What you bring
- A graduate qualification, with management or business management listed as the essential study area
- Five to ten years of experience in consumer durables, consumer goods, FMCG or paints
- Working knowledge of brand management, digital and trade marketing, sales processes and analytics
- Experience deploying brand campaigns and meeting the stated age range of twenty-eight to thirty-five
Who this fits
You’ll suit a mid-level brand management role that works with EBU and Brand Management teams, agencies, vendors and industry experts. The role is based in Akurdi, India, with travel expected only occasionally when business needs require it.
From the employer
Job Description
Job Title:
Mgr - Brand Manager
Level:
EX
Function:
Brand Management
Department (Sub-function)
Marketing
- JOB PURPOSE
- INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
EBU>Brand Management
Industry Experts, Vendors
Indirect
- JOB REQUIREMENTS
Educational Qualifications
Essential: Management || Business Management
Preferred Institution: Any Premier Insitute
Desired Qualification: Graduate||Any stream/branch
||
Work Exp
Min: 5
Max:10
Industry Specification
Consumer Durables, Consumer Goods, FMCG, Paints
Addnl Requirements
Age
Min: 28
Max: 35
Need for travel
Travel will not be frwquent but may be involved based on business need
- KEY COMPETENCIES
Technical/Functional
1. Conceptual & Practical understanding of Marketing/Brand Management
2. Deploying successful Brand Campaigns
3. Understanding of digital marketing
4. Understanding of Trade Marketing
5. Strong Analytical Skills.
6. Deep Understanding of sales processes.
Behavioural
EX - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations
5. KEY RESPONSIBILITIES
1. Brand Management:
a. Drives the Marketing Activation by through appropriate ATL/BTL marketing activities.
b. Manage product road map and life cycle.
c. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.
d. Manages the product launches and activations by defining communication strategy, processes and collaterals.
e. Measure effectiveness of BTL Activities through PDCA check.
f. Manages corporate marketing activities by handling the website and PR related activities.
g. Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies & PR agencies.
h. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.
2. Brand Strategy:
a. Understands the positioning & attributes of the brands to deploy an effective brand strategy to achieve market leadership.
b. Assesses the Marketing Plan of the organization to tailor an effective brand strategy.
c. Creates annual action plans using the full marketing mix to implement brand strategy.
3. Product & Brand Analysis:
a. Develops & Evolves product insights for lead markets.
b. Identifies the short and long term risks for the brand by analyzing market and consumer research & develops action plans to mitigate the identified risks.
4. Media Planning & Execution:
a. Plan innovative BTL campaigns & champion deployment across country.
b. Coordinate with the media agencies for the execution of the media plans.
The above list is not exhaustive and could evolve with changing needs & priorities of the company
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