Content Marketing & Social Media Specialist – AI Consumer Apps
At a glance
Mid-level Content Marketing role at Baidu USA. Mountain View · no salary stated · we estimate $92,500–$135,750 across the United States.
Baidu USA has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Plan and publish social content for X, LinkedIn, Reddit, YouTube, TikTok and other relevant channels
- Make social posts, short videos, product demos and tutorials to support organic growth
- Build relationships with AI communities, influencers and creators to grow awareness and interaction
- Help launch products through Product Hunt, creator deals and user acquisition tests
- Track AI launches, viral formats and competitor moves, then work with product, design and engineering on messaging and campaigns
What you bring
- You have one to three years in content, social, growth or consumer app marketing
- You communicate fluently in spoken and written Mandarin, with strong English communication skills
- You have managed social accounts and created content, especially for X, LinkedIn or Reddit
- You understand consumer AI areas such as productivity, voice apps and image or video generation
Who this fits
This contractor role suits a hands-on content marketer who can work independently and enjoys testing ideas and creating content. The job is on-site in Mountain View at least four days each week.
From the employer
Content Marketing & Social Media Specialist – AI Consumer Apps (Contractor)
Location: Mountain View, California
Job Type: Contractor, On-site (4+ days/week)
About the Role
We're building a brand-new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile.
We're looking for a creative, hands-on Content Marketing & Social Media Specialist to grow our brand presence, create engaging content, and drive user acquisition in the US market.
What You Will Do
- Social Media Management: Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.
- Content Creation: Create engaging social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.
- Community Growth: Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.
- Growth Marketing: Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.
- AI Trends & Competitors: Stay on top of emerging AI products, viral trends, and competitor strategies to identify new content and growth opportunities.
- Cross-functional Collaboration: Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns.
What We'd Like to See in You
- Fluency in written and spoken Mandarin is required, along with strong and fluency in English communication skills.
- 1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.
- Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit.
- Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.
- Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.
- Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment.
Culture Fit
We're looking for someone who is passionate about AI, self-motivated, eager to learn, and excited to work with a small, ambitious team. You enjoy experimenting with new ideas, taking ownership, and turning creative concepts into results.
Perks
- Work on an exciting new AI consumer product.
- Opportunity to shape our brand and growth strategy from day one.
- Free lunch and dinner every workday at our Mountain View office.
Compensation: $35–$40/hour, negotiable based on experience
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