(Marketing) Field Marketing Manager

Backbase Open · verified Oct 21, 2026

Sydney Manager Event Marketing

At a glance

Manager-level Event Marketing role at Backbase. Sydney.

Pay not stated Field Marketing Manager salary

RoleEvent Marketing

SeniorityManager

LocationSydney

PostedOct 21, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build one-to-one and small-group ABM plans for priority accounts, covering each stage of the buyer journey
Work with sales and business development teams to choose target accounts, map buying groups and spot growth potential
Coordinate digital, content, executive outreach and event campaigns, adapting them to engagement signals
Use AI and marketing technology to improve account research, personalization, campaign delivery and reporting
Track account engagement, movement through the funnel, pipeline created and opportunities accelerated

What you bring

You have a track record in enterprise ABM, field marketing or demand generation, working through complex sales cycles
You have partnered with sales teams to produce measurable pipeline growth
You have hands-on experience applying AI tools to campaign work, research and personalization

Who this fits

This manager role suits someone with strong commercial judgment, project management skills and experience working across teams. The role is based in Australia and focuses on strategic accounts across the ANZ region.

From the employer

🚀 WE ARE HIRING: ABM Manager – ANZ

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

📍 Location: Australia

💼 Function: Account-Based Marketing / Field Marketing

👤 Reports to: Senior Field Marketing Director

🎯 What You’ll Do

Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

💡 What We’re Looking For

Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
Demonstrated experience partnering with Sales to measurably drive pipeline growth.
Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
High commercial acumen, strong project management, and cross-functional stakeholder skills.
Bonus: Background in SaaS, fintech, banking, or enterprise technology.

📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:

Engagement ➔ Conversation ➔ Opportunity ➔ Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!

👇 Apply now or tag someone in your network who would be a great fit.

#Hiring #ABM #FieldMarketing #Fintech #SaaS #JobOpening #MarketingJobs #BankingTech