Customer Account Manager - New Business
At a glance
Manager-level Account Management role at Bacardi. London · full-time · no salary stated · we estimate £60,000–£98,000.
Bacardi has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build customer relationships in bars, restaurants and other On Trade venues, then shape solutions around their needs and local consumers
- Create account plans for priority customers and put commercial brand plans into action
- Grow brand distribution, outlet visibility and new business while meeting promotional and financial goals
- Plan area sales activity, survey outlets during visits and work with customers to improve execution
- Win new accounts, retain existing ones, and coordinate events with Marketing and Brand Ambassadors
What you bring
- You bring sales experience in FMCG, which the posting lists as preferred
- You can show a record of delivering results or achievements
- You bring strong networking, communication and presentation skills
- You can plan and analyse effectively while managing your time
Who this fits
This role suits someone who enjoys customer-facing sales in the On Trade and can build relationships while pursuing new business and sales targets. Experience managing On or Off Trade accounts in spirits or beverages is an advantage. The role is based in London.
From the employer
YOUR CHALLENGE
You are the face of Bacardi You bring our brands to life in bars, clubs, restaurants and venues by building brilliant relationships and working in partnership with our customers. You drive the performance and growth of Bacardi’s brands through searching for new business, driving distribution and connecting with the consumer.
ABOUT YOU You are a fun, passionate, driven and target-oriented team player Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships. Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role. Most importantly, you feel at home in the On Trade, advocating our brands and putting consumer at the heart.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Partner with our customers by building outstanding relationships in the On Trade, understanding their needs, their local consumer and developing and executing solutions.
- To develop winning 360-degree account plans with prioritised customers - to execute best in class commercial brand plans to share codified best practice ways of working
- Deliver on key selling metrics: Brand Distribution, Visibility in Outlet, New Business, Promotion and Financial Targets
- Develop and manage the sales plan for your area based on delivery of Commercial priorities.
- Complete outlet surveys in all customer visits and work in partnership with customers to deliver excellence in execution.
- Responsible for winning new business, retaining and growing existing business.
- Collaborate cross functionally with Marketing and Brand Ambassadors to bring our amazing brands to life, through hosting events and brand activations.
- Develop and maintain regular contact with wholesale partners to mutually grow portfolio within area.
- To develop best in class outlet execution to promote outlet and brand loyalty above and beyond POS
- Work closely with other functions such as Field Sales Execution, Sales Planning, Sales, Finance & Marketing to ensure the best possible delivery against agreed Bacardi Sales KPI’s and targets
- Analyse and process promotional activities and budgets, incorporating ROI analysis
- Support and inspire your colleagues to step change executional excellence and customer management.
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- Sales experience in FMCG is preferred. On or Off Trade Management in Spirits and/or Beverage Industry is a distinct advantage
- Demonstrable track record of performance and delivery (results and/or achievements)
- Strong (social) networking and interpersonal skills
- Strong analytical, planning, and time managements skills
- Well-developed communication / presentation skills (Active Listening)
- Apply Creative Thinking
PERSONAL QUALITIES
- You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
- You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
- You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results.
- You demonstrate Resilience by overcoming challenges and staying calm under pressure
- You demonstrate entrepreneurial thinking, looking for new ways to achieve better results
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
AI Disclaimer
We recognise that AI tools can be valuable to support you throughout the recruitment process. At Bacardi, we want to get to know you and understand your own experience, capabilities and perspectives during the interview. We therefore ask that you do not use AI assistance during live or pre-recorded interviews. If you use assistive technology or would like us to make any adjustments to the interview process, please let us know. This won't affect your application.