AI Creative Lead
Senior Creative role at Avida. Remote, USA · full-time · no salary stated · we estimate $100,000–$184,000.
Avida has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Take concepts through scripts, synthetic talent, edits, captions, and live publishing
- Produce dozens of TikTok ad variations each week for rapid creative coverage
- Use hook, hold, CPM, and CPA data to cut weak ads and expand strong ones
- Keep rebuilding the AI production stack as newer tools become available
- Manage TikTok rules, supplement compliance, AI disclosures, and account health
What you bring
- Existing hands-on AI UGC work for personal, client, or social projects
- A performance mindset focused on hook rate, hold rate, CPM, and CPA
- Broad experience testing creative tools, with clear views on which ones work
- Independent execution with ownership of budget, goals, and delivery
- Two short AI UGC ads plus a concise explanation of your production workflow
Who this fits
You’ll thrive if you already make AI UGC, judge creative through performance data, and take initiative without waiting for approval. The role is remote, aligned to US hours, and suited to someone comfortable with async work, direct leadership access, and a small team with little bureaucracy. No specific amount of prior experience is required; fitness or supplement interest is a bonus.
From the employer
AI Creative Lead — UGC Pipelines (TikTok/IG)
Avida · Full-time · Remote (US hours) · $200K–$260K + equity
The one-line version
You'll build and run an end-to-end AI UGC machine — ideation → generation → editing → testing → iteration — shipping 20–50 TikTok ad variants a week for a fitness workouts & peptides brand.
Why this role exists
Avida is a Khosla Ventures backed Silicon Vally company founded by ex-MIT and ex-Google founders. Our mission is to bring health & wellness coaching to a billion people. Today we provide AI-powered personalized wellness coaching programs. In the near future, we’ll be offering a new product line that includes peptides, hormone therapy, and GLP-1 medications, using a US-based physician and a compounding pharmacy networks.
We believe AI-generated UGC is about to eat performance creative. Most brands will figure this out in 18 months. We want to be 18 months ahead. We'd rather hire one obsessed person with full ownership than an agency with a deck.
What you'll actually do
Own the entire AI UGC pipeline: hooks, scripts, avatar/voice generation, editing, captions, publishing
Ship volume. Dozens of variants a week, not one polished hero asset a month
Run creative testing loops: read hook rates, hold rates, CPMs — kill losers fast, scale winners faster
Stay on the bleeding edge of the tooling (Arcads, Veo, HeyGen, Captions, Higgsfield, whatever launched last Tuesday) and constantly rebuild the pipeline as better tools ship
Navigate the real-world stuff: TikTok ad policy, supplement compliance, AI-content disclosure, account health
Who we think you are
We genuinely don't care about years of experience. This field is ~18 months old; nobody is "senior" at it. We'd happily hire a new grad — or a self-taught 19-year-old — over a 10-year agency veteran, if the work is better.
What we do care about:
You're already doing this. Nights, weekends, for fun, for clients, for your own meme account — doesn't matter.
You think in metrics, not aesthetics. Hook rate, 3-second hold, CPM, CPA. "It looks cool" is not a result.
You're a tool omnivore. You've tried everything, have strong opinions about what's actually good, and rebuild your stack monthly.
You move without permission. You'll have a budget, a goal, and a direct line to leadership. That's it.
Bonus points: you're into fitness, lifting, Hyrox, or the supplement/longevity world. You'll be making content about it all day.
What we offer
Top-of-market pay for top-of-market output. If you're as good as we hope, money won't be the reason this doesn't work.
Real ownership of a function we believe is existential to two product launches
Speed. Idea to live ad in a day, not a quarter
A serious tools budget. Every AI subscription you can justify
Remote, async-friendly, small team, zero bureaucracy
How to apply
Please send us:
Two 30–60 second AI UGC ad you made
A 5-line breakdown of your pipeline: tools, time it took etc.
Links to anything else you've shipped (TikTok, X, portfolio, client work).
We respond to every submission with real work attached, usually within 48 hours. The best submission gets an interview the same week.
Not this one either?
Claude or ChatGPT reads the other 26,380 for you.
Get better matches →