Salesforce Marketing Cloud (SFMC) Specialist
Singapore Full-time Mid-level General Marketing
At a glance
Mid-level General Marketing role at AvePoint. Singapore · full-time.
Pay not stated General Marketing salary
RoleGeneral Marketing
SeniorityMid-level
LocationSingapore
EmploymentFull-time
PostedOct 6, 2025
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Keep SFMC available, secure, and reliable while maintaining its core modules
- Monitor data flows and send problems, then coordinate fixes, updates, and patches
- Guide clients through SFMC use, onboarding, training, and campaign reporting
- Turn business requests into feasible workflows, solution choices, and scalable designs
- Review campaign results, improve processes, document changes, and advise on new features
What you bring
- You know SFMC across Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder
- You understand data extensions, subscriber administration, and marketing automation
- You can diagnose platform problems such as data synchronization issues and failed sends
- You communicate clearly with clients and stakeholders, turning business needs into SFMC options
- You assess feasibility and design scalable solutions for marketing or integration requests
Who this fits
You’ll suit a mid-level marketing role focused on Salesforce Marketing Cloud operations, client enablement, technical assessment, and campaign improvement. The listing places the role in Singapore and does not state travel, visa, working-hours, or people-management expectations.
From the employer
Key Responsibilities
- Platform Maintenance & Operations
- Ensure continuous availability, performance, and security of Salesforce Marketing Cloud.
- Perform routine checks and maintenance of Automation Studio, Journey Builder, Email Studio, and other SFMC modules.
- Monitor and troubleshoot issues related to data sync, send failures, and integration anomalies.
- Coordinate with internal teams to apply platform updates, patches, and resolve system bugs.
- Client Guidance & Enablement
- Act as the subject matter expert (SME) on SFMC functionalities and best practices.
- Guide clients on using SFMC modules to achieve marketing objectives (e.g., email personalization, journey automation).
- Support onboarding and training sessions for client teams on campaign management and reporting.
- Translate client requirements into SFMC capabilities and workflows.
- Feasibility Assessment & Solution Advisory
- Assess new marketing or integration requests for technical feasibility within SFMC.
- Evaluate compatibility of proposed solutions with existing data models, automation flows, and business rules.
- Provide effort estimation, solution options, and highlight possible constraints to stakeholders.
- Collaborate with architects or developers to design scalable and sustainable solutions.
- Campaign Support & Optimization
- Monitor campaign performance and provide insights or recommendations for optimization.
- Documentation & Process Improvement
- Maintain documentation of configurations, processes, and changes within the system.
- Propose and implement improvements to streamline operational workflows and reduce manual overhead.
- Stay updated on new SFMC features and releases, advising clients on potential adoption.
Required Skills & Experience
- Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.
- Strong understanding of data extensions, subscriber management, and marketing automation.
- Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).
- Excellent client communication and stakeholder management abilities.
- Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.
- Experience in feasibility analysis and solution design for marketing and integration requests.
- Critical thinking to assess options, limitations, and suggest scalable solutions.
Desirable Attributes
- Experience mentoring or training junior staff.
- Proactive in process improvement and documentation.
- Ability to work independently and as part of a cross-functional team.
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