Senior Creative Strategist

Avenue Z Open · verified Sep 18, 2026

Miami Full-time Senior Creative

Senior Creative role at Avenue Z. Miami · full-time · $80,000–$85,000 base.

SalaryStated by Avenue Z

$80,000 – $85,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll turn performance insights into creative briefs, ad concepts, and a testing roadmap
You'll guide influencer campaigns from talent selection and creator briefs through delivery and paid-use feedback
You'll use AI tools to produce, adapt, and iterate creative while protecting quality and speed
You'll coordinate client approvals, design revisions, content libraries, and on-time asset delivery

What you bring

At least five years in creative strategy, performance marketing, or an agency setting
At least two years delivering creative work directly with clients from idea through review
You can analyze paid media data and turn findings into actionable creative direction
You have managed influencer and UGC campaigns, including briefs, negotiations, and performance feedback
You communicate clearly, protect brand voice, and manage several creative workflows at once

Who this fits

You'll fit this role if you connect performance data with creative ideas and can work confidently with clients, creators, and internal teams. The position is based in Miami and follows a full-time Monday through Friday schedule aligned to Eastern time. It operates in a hybrid, collaborative environment.

From the employer

About Avenue Z, Inc.

Avenue Z is the AI-first agency - a digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels, from ChatGPT to The Wall Street Journal, Shopify to TikTok, Meta to Google. Trusted by leaders in consumer brands, tech, and finance, we power the earned, owned, and performance media channels driving influence.

Overview

The Senior Creative Strategist owns the strategy and execution of paid media creative, influencer content, and ad campaign initiatives across a portfolio of client accounts. This role is built for someone who is equal parts creative thinker and performance marketer — someone who can translate data into concepts, concepts into briefs, and briefs into scroll-stopping creative that drives results.

You'll lead creative strategy day-to-day, working closely with paid media, influencer, and design teams to develop and scale ad creative that meets client KPIs. You'll leverage AI tools to accelerate creative production and iteration, and bring a test-and-learn mentality to everything you build.

Responsibilities

Creative Strategy Support

Own creative briefs and ad concepts end-to-end, collaborating with the paid media and creative teams to ensure alignment with client goals and KPIs
Analyze performance data from top-performing creatives to build and maintain a forward-looking creative testing roadmap
Conduct competitor research to identify trends in ad formats, messaging, and hooks — and compile inspiration to inform future creative
Review and log raw content for new ad creatives, identifying gaps and creative opportunities
Collaborate with clients to understand their creative vision, brand guidelines, and key messaging to develop high-performing ad assets
Maintain creative approval workflows and ensure assets are delivered to clients on time
Partner with the design team to coordinate edits, revisions, and updates to ad creatives

Influencer Campaign Management

Lead influencer campaign execution — identifying talent, briefing creators, tracking deliverables, and coordinating sample shipments
Negotiate contracts, usage rights, and deliverables with creators
Manage campaign timelines and hold creators accountable to on-time delivery
Provide clear creative direction and performance-driven feedback to influencers to optimize content for paid use
Organize and maintain a content library of UGC and influencer videos for ongoing ad creative use
Collaborate with the paid media team to concept and brief creators on performance-driven content needs

AI-Powered Creative Scaling

Use AI tools to scale creative output in line with performance media demands — including rapid iteration, variant production, and format adaptation
Build and refine AI-assisted creative workflows that maintain quality while increasing speed and volume of delivery
Identify and integrate emerging AI tools into day-to-day creative production

Team Operations & Miscellaneous

Attend weekly client syncs and 1:1s with your manager
Lead and contribute to brainstorms for ad concepts, campaign angles, and creative strategies
Support special projects and team operations that keep creative delivery running smoothly

Qualifications

5+ years of relevant experience in creative strategy, performance marketing, or an agency environment
At least 2 years of client-facing experience delivering on creative goals through the full ideation, production, and review process
Proficient in analyzing paid media platform data and translating insights into actionable creative direction
Experienced with influencer and UGC campaign management, including creator briefing, negotiation, and performance feedback
Comfortable using tools such as Meta Ads Library, Google Drive, landing page builders, and AI creative tools
Solid understanding of A/B and multivariate testing methodologies
Excellent written and verbal communication skills with a sharp eye for brand voice
Strong client-facing presence — confident presenting work and creative rationale to both internal teams and clients
Organized, proactive, and able to manage multiple creative workflows simultaneously
Bonus: client experience in health & wellness, beauty, e-commerce, retail, apparel, or financial services

Compensation

Job Type: Full-time Employee
Schedule: Monday - Friday, 9 AM - 6 PM EST
Annual Base Salary: $80,000 - $85,000/year

Benefits

Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Flexible Working Hours
Hybrid & Collaborative Environment
Company-Wide & Team Events

Benefits

Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Flexible Working Hours
Hybrid & Collaborative Environment
Company-Wide & Team Events